Content gives people a reason to visit your website and stick around. The longer you keep them on the site the greater opportunities you will have to lead them through the sales funnel.
The content, so far, has probably been a big mixture of your past experiences, expertise, and insights about the niche. Overtime, though, you may begin running into a snag by not coming up with new article ideas, you’re tired, you’re working on other projects, or you don’t know how to produce different type of media (if all you do is write).
When you’ve hit this moment it’s worth your while to consider investing in freelance content creators.
There are dozens of great sites to source content (generally content mills) but working alongside a freelancer of your choosing adds a lot of flexibility in the content’s creation, budgeting, scheduling, and the whole like.
Before We Begin: What to Say (and Look for) with Freelance Content Creators
Working with freelancers can either be a breeze or a total nightmare – 99% of this statement relies on what you are doing when finding the right candidate.
Simply throwing up an ad with basic details will have your inbox flooded with requests. A good majority of them won’t meet your needs because the ad was too vague.
In order to help you before you jump over to these sites I’d like to point out a few “guidelines” that will match you with the person you need:
- Specifics – Be as specific as you can about the type of content you need, deadlines you have in mind, tone, and audience as this will cut down on freelancers which do not particularly have a strong grasp in the niche.
- Brevity – Make a requirement that the pitch needs to be no longer than two or three paragraphs so that you can easily skim through the initial wave versus being forced to dig through 3-4 page CV’s.
- Examples – Ask for examples and links to their portfolio; alternatively you can have them write a short paragraph about a topic of your choosing to get a feel for their writing ability.
- Ratings – Most of these freelance websites/marketplaces will have rating systems which is a good way to immediately find someone qualified but do remember there are always up-and-comers which could blow you away.
- Follow Up – Once you’ve pinned down a few candidates it would be worthwhile to get in touch with them over a video chat platform like Skype. Here you can lay down what you need and go over the specifics but it’ll also help you understand their personality (which matters when you seek someone that needs to click with you and the project).
There’s a lot more to it obviously but start off with these and see what you can find. Like everything we talk about on AP … do your testing. If you have a successful ad then try it again with a few tweaks.
And Now the List
There’s no way I would bombard you with all the available websites, marketplaces, and mills out there so I wanted to keep it to a few that I find you’d be more than likely to actually give it a try.
- Freelancer – Freelancer is where you’ll find it all. The site easy to navigate but because it’s one of the largest marketplaces it can be intimidating when you go to create an ad. Freelancer comes at a greatest cost to post your ads (due to all the different listing upgrades) but when you’re seeking the perfect individual you are highly likely to find them here.
- Fiverr – The selection of freelancers aren’t too great on Fiverr because it attracts the type that are willing to work for very low pay but you can find quality content creators on the platform. Delivery time may vary depending on the individual you choose but for $5 (starting price) for gigs you really can’t beat it when you’re in a content pinch.
- UpWork (formerly oDesk) – UpWork is streamlined because it takes out a lot of the hassle associated with finding freelancers. On the site you can easily browse through freelancers listing services and dig deeper into their profiles. You can see their pricing, how many hours they’ve put in, their location, and more. UpWork is perfect for those that want to get someone on board quickly and ensure they’re getting what they’re paying for.
Have you hired content creators through freelance websites? How did it go?
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