Adknowledge has recently announced the launch of its new “Adknowledge Partner Network”, an exclusive, invite-only network for high-end affiliate marketing.
In a statement on behalf of Adknowledge:
“We wanted to narrow down our list of thousands of partners to a much smaller group of our top, most successful partners,” said Matt Hoggatt, general manager of the Email Channel. “It wasn’t fair to our very best and most loyal partners that a disproportionate amount of resources were going to support smaller partners with lower combined revenue numbers. By working more closely and attentively with just our highest performing partners, we’ve discovered that we can raise ROI for these partners by drastic amounts, which turned this into a decision we simply had to make.”
The new network has introduced a sweeping variety of additions and development for new “hybrid” creatives for all major categories which has shown an average increase in eCPMs of 20-40%. A common goal for these new advertising opportunities brings better support for desktop, tablet, and mobile device display to add ‘freshness’ to an otherwise stagnant marketplace for affiliates.
As the 4th largest ad network, Adknowledge continues to revolutionize the performance-based market and improve web accessibility to search engine advertisers; this new network is sure to be a hit.
What are your thoughts about this?