Today we want to take a look at the largest privately-owned internet advertising network and the fourth largest advertiser marketplace – Adknowledge. Officially, Adknowledge is a performance based marketing company, which is just another way of naming an affiliate network.
Let’s start with a little background. Adknowledge was founded in 2004, and over the years it has grown significantly by acquiring other companies, such as: Miva, Super Rewards and Hydra. Currently, the company has its headquarters in Kansas City, and a number of offices in places like: Los Angeles, San Francisco, Chicago, the UK, and Canada.
Adknowledge has more than 10,000 advertisers on board, so the kind of products these advertisers promote differs a lot. Over the years, Adknowledge has proven to be really effective promoting things like video games, emergency loans, credit cards, clothing, travel deals, apartments and real estate.
In the end, your success always depends on your skills and dedication to test various offers and try different promotional methods.
Affiliates get paid on a CPA or CPC basis, and they can manage their campaigns from one central location.
Ease of use
Adknowledge has their own, custom platform for interacting with the network. This platform has been constantly evolving since its beginnings in 2004. The current design is very clear, which makes it responsive and easy-to-grasp.
Adknowledge offers an in-house reporting and tracking system. Everything can be monitored from one central place, and affiliates can update their campaigns in real-time.
There’s a whole support platform available to publishers and advertisers after signing up.
How easy is it to find programs?
Adknowledge offers something they call a combined hybrid interface, which allows affiliates to search and launch campaigns by publishing channel.
How often do they pay?
There are two main payment methods available: weekly and monthly.
- Weekly payments – transferred to a merchant account.
- Monthly payments – available through PayPal (no fees), ACH transfer (no fees), and wire (additional $24 fee).
The payment timeline is net 7, and net 30.
The Good / Strengths
The biggest benefit of working with Adknowledge is the fact that they are a constantly evolving and successful company. They report as many as 280 million clicks and 60 billion impressions every month.
Also, quite recently, Adknowledge was revealed as the top affiliate network among marketers by an independent survey.
The Bad / Weaknesses
Even though Adknowledge is the fourth largest advertiser marketplace, this is not a guarantee that you will be able to find any quality products to promote. Depending on your niche, you might still get better results with Clickbank or other alternatives.
Also, the weekly payments are available only for marketers who have merchant accounts, which can be a barrier for most mid-scale affiliates.
The Bottom Line
In the end, due to the fact that there are more than 10,000 advertisers on board at Adknowledge, it’s surely a network worth testing out. Only affiliates who are willing to invest their time and money in new projects can succeed over the long haul.