Despite your best intentions and hard work, you won’t see dramatic commissions if you’re promoting the wrong product which is why you want to refine your focus and find affiliate products that sell.
Product selection is one of the most highly overlooked elements of starting up as an affiliate marketer.
I know your pain because I’ve been there; I’ve sunk hundreds of hours into a project, only to find out the products I had been promoting and the demographics I thought were visiting my website weren’t truly what I thought. And then I wised up …
In this guide, we’ll be sharing how you can tap into free and paid tools to discover what your visitors really want; the products that will give you the best bang-for-your-buck.
Chapter 1: Ask Your Readers, Directly
Cut to the chase and go directly to your source: ask your readers what they want from your website.
Online tools such as SurveyMonkey or a simple WordPress plugin like WPPolls is all you need to begin pulling out incredible information about what your market wants.
As an example, I ran a poll on one of my paid content sites about the type of products my repeat customers would want to see from the business. To my surprise, most individuals wanted ebooks despite my conviction that it should be more articles.
I would have never guessed the tally would be so high for this product offering. I took the information, began offering ebooks, and instantly made sales the moment I alerted my existing customers.
You don’t have to be a technical wizard to put together these polls; most online tools use WSYWIG editors that can have your poll up and running in a few minutes. Afterward, you’ll need to send people to vote which I would recommend blasting out an email, writing a blog post, sharing on Twitter, or posting to your Facebook wall.
Allow your poll to run for at least a month and gather a large margin to accurately gauge your focus. Ask the hard questions and try to understand the reasoning behind their answers.
Take the information you’ve gathered, note it down, and begin shifting your focus on what people want and not what you expect them to need.
What’s Next? Chapter 2: Data Mine Your Analytics