Content is king, now more than ever. Google is updating its algorithms more frequently, and more openly based on quality of content. We here at echo many other search engine optimization (SEO) experts when we write that ultimate SEO success comes from the quality of the content your site is built upon.

But that’s a statement that many find frustrating. Because it’s difficult to create unique, quality content. It’s not something everyone can do. As a webmaster, your particular skills may lie elsewhere — in design, perhaps, or in link building.

If that’s the case, worry not. There are no shortage of content authors out there, from amateur to professional, and finding one who’ll provide you with unique content is a much easier prospect than writing that content yourself (unless that happens to be your particular calling).

Finding a content author or writer
A quick Google search will show you your options for buying content. As you can see, there’s no shortage of writers looking for additional work, and there’s a great chance you’ll find someone who knows a bit about your niche.

These sites lead the market in hooking webmasters up with quality content providers:
•    SoloGig
•    eLance
•    iFreelance
•    BizReef
•    Article Base
•    Informative Sources
•    LinkedIn
•    Constant Content

When buying content, don’t forget: If it’s cheap, there’s probably a reason. Here are the risks you run with lower-end content providers:
•    Content that isn’t really unique (copied from another source);
•    Bulk content (the content will appear on other sites, either exactly as on yours or very slightly altered so that it’s technically unique);
•    Unprofessional content with spelling and language errors — exactly the kind that makes a first-time visitor (and Google) quickly mark you as “cheap”; and/or
•    Over-translated content. You know this when you see it: Something written in Japanese, perhaps, or French, and then run through a translator a few times. The result is awkward, unconvincing content that visitors (and Google) will quickly reject. And probably mock.

Because of the above risks, we recommend acquiring content providers, if possible, from within your circle of “friends” (really just your professional networking circle) on Facebook, LinkedIn, or at whatever forum you happen to spend your time.

These forums are great places for affiliates to strike deals with each other and trade services. In exchange for quality content, written by someone in your same field, you can perhaps trade your own design or marketing services.

Even if you’re not sure you’ll need help yet, it doesn’t hurt to start looking around now —  on forums, in directories, on LinkedIn, on Craigslist, on Strike up networking fellowships with other affiliates — maybe a few, to diversify the content on your own site. Many other affiliates are eager for the chance to blog for other sites in exchange for nothing more than a linkback to their own website. It’s a great use for social marketing, and a way to build links, too.