Common Mythologies Associated with Affiliate Marketing
Today's Editor's Picks
Affiliate marketing is saturated with good and bad information.
It’s all too common to find that the medium is faster than the message whereas information spreads at such a rapid rate that it’s almost impossible to find the source let alone how and why certain strategies have come to fruition.
Because of our rapid mediums, misconceptions and mythologies have formed around the affiliate marketing industry. In this post, we’ll cover three of these common myths ever-present and abolishing their existence will lead to a greater, more successful experience with the industry.
That you must be anywhere and everywhere
There has been a current trend in the affiliate (Internet) marketing mindset which plants the seed that you must be anywhere and everywhere when it comes to an online presence.
The favorable position in this line of thinking is the fact that you will have potential leads, to your business, on any number of platforms and you’re losing business by limiting your presence on these networks and platforms.
But, let’s be honest here.
Some individuals have the entire day dedicated to their business.
Others have massive operations which gives them the budget to pursue every network.
Most are like you: the everyday affiliate trying to get situated in their industry, making a decent income, but still has a lot of work to be done.
Never spread yourself too thin.
Yes, there are many opportunities to be had by being omnipresent on the Web but it’s not a great idea if you’re already parse on time, stretched thin on budget, and barely keeping up with current demands.
Certainly try to integrate multi-media into your business, explore strategies to try new social platforms, and work your way into areas of your industry that few competitors have grasped but don’t overextend too rapidly else you’ll begin spinning your wheels, missing present opportunities, and the all-important element of mastering your existing platforms as they stand now.
That there is an end-all, be-all affiliate program destined for your business
An all too common scenario is relying too heavily on just one or two affiliate programs.
What your grandparents told you about keeping all your eggs in one basket rings true for the world of affiliate marketing. Operating your business with just a handful of connections, networks, or a sparse set of affiliate products will destine your business for doom because of the volatile nature of the industry.
No doubt, you’ll be inundated with offers for affiliate networks, programs, and offers that have you salivating at the prospect of riches but if their message that their offers are the only one you need than you need to noticed the red flags.
- Affiliate marketing is about experimentation
- Affiliate marketing is about testing and optimization
- Affiliate marketing is evolving at an ever-increasing rate
What works for some does abysmal for others.
Next time you do affiliate product research, talk with an affiliate network manager, or run a series of test to measure the response within your community – keep in mind that you must seek alternatives even if the present offers are well-rounded and promising.
For every great offer you find – spend a few additional hours seeking new (and older) competitors.
You’ll be in a constant state of research and development, something very few affiliate marketers seem to embrace. Doing so will keep you on the edge of the industry, create long-term opportunities for your business, and allow you to play-at-odds with the various networks, programs, and offers to ensure you receive the best deals when pitting each against one another.
That the industry is riddled with scams
Those examining the world of affiliate marketing, from the outside, will certainly see an industry saturated by false and exuberant claims of riches and success but they view is a mere fraction of what’s going on within affiliate marketing.
The reality of affiliate marketing is that it’s far greater than the “Make Money Online” niche (which is what most target when labeling the industry).
Thousands of small and large businesses utilize in-house affiliate programs to sell their products and services. The widespread adoption and ease of implementation on a coding level gives any business with products and services the ability to operate affiliate programs for their sales teams, devout customers, or simply as a tracking tool for associates.
Next time someone throws the idea that the industry is scammy, remind them about:
- The Amazon Associates program that operates throughout the entire website
- The term “referral” is widely used in place especially on sites like Groupon
- When people send invites to have friends and family sign up to a social media account
No doubt, there are scammy products and services that have been attached to affiliate marketing but, as a whole, the industry has been present in commerce since the early days – now it’s just online.
What common mythologies have you found to be present within affiliate marketing?