Affiliate Marketing News Roundup
It’s been a busy few weeks in the online world, and we’re headed toward the most robust online shopping season ever. Here’s a roundup of some recent, interesting, important-to-affiliate information out there.
Google’s Taking on Amazon Prime
Following on its recent changes to Google Wallet, the search engine giant is now looking to fight Amazon’s dominance in cheap, fast e-commerce. According to the Wall Street Journal (via Search Engine Watch), Google is looking to create a one-day shipping service that directly challenges Amazon Prime, Amazon’s program that offers fast shipping for no extra charge.
While this could create a host of problems for Google, who is getting increasingly more aggressive about expanding into new areas, it could also be seen as a defensive move.
This can also be seen as a move by Google to protect its core business – search. Amazon is increasingly becoming the destination for product searches. “Over the past year, Amazon has consistently handled between three to four times as many product-related searches on its site as Google does through its product-search service, according to research firm comScore Inc.,” the Wall Street Journal noted.
In addition, this move could greatly enhance Google’s position in local search and Google Places.
Affiliate Summit 2012 Just About Sells Out
If you’re planning on going to Affiliate Summit West 2012, which takes plance in Las Vegas Jan. 8-10, 2012, you’d better get your tickets. Summit organizer, affiliate guru, Terp, and all-around nice guy Sean Collins is reporting that 500 slots remain out of the conference’s total of 5,000.
If you’ve never been, Affiliate Summit is a great place to go to learn, network and party with other affiliates.
Here’s a description of Affiliate Summit from Sean’s blog:
This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.
The keynotes for Affiliate Summit West 2012 will be Jon Spoelstra (January 9), Eric Thomas (January 10), and Jeremy “ShoeMoney” Schoemaker (January 10).
The Economy Sucks So We’re Buying More Cheap Stuff
ComScore reports that this year’s holiday season has already generated over $15 billion dollars in online retail sales. Cyber Monday, the follow-up to Black Friday, hit $1.25 billion in online sales, an uptick of 22 percent from last year. And, this is only the second day ever that online sales passed the billion-dollar mark. Interested in knowing more about online shopping trends? Check out comScore on a regular basis.
Don’t forget to stay up-to-date with current news and trends. A smart affiliate is a successful affiliate!