Affiliate Marketing News Roundup
It’s two weeks after Cyber Monday and that means it’s Green Monday! Over the past six seasons the second Monday before the Christmas holiday has been one of the busiest and most profitable online spending days of the season.
While stories about retail sales are dominating the affiliate marketing news channels, there are some interesting updates about holiday sales contests and the death of a beloved SEO tool.
Cyber Monday Kicks Off Strong Holiday Season
This report from Fox Business shows some retail sales numbers that are popular with affiliate marketers. During the first 39 days of the 2011 holiday-shopping season, online sales climbed by 15 percent while total sales were more than $24 billion. Last week, retail sales grew more than 15 percent to a total of $5.9 billion and three days passed the $1 billion mark.
Green Monday Makes the Media Rounds
While the term “Green Monday” has been around for a few years, this is the first year it’s been picked up in multiple stories by the mainstream media. ABC News has a great list of Green Monday specials, and some of the links even include affiliate tracking IDs!
Experience Advertising Announces 2011 Holiday Sales Contests
Outsource affiliate manager Experience Advertising recently announced a series of holiday season contests for affiliates. If you’ve never participated in a sales contests, they can be quite a bit of fun. They’re a great way to get motivated. Even if you don’t win the contest, you’ll make more in sales! Check out the PR Newswire release for information about the contests, and the list of merchants, which includes eWatches.com, HubSpot.com and DealYard.com.
Yahoo Site Explorer Shut Down
In late November, Yahoo officially closed their Site Explorer tool, which gave webmasters easy and free access to valuable information about their websites. While much of the information that used to be available through Site Explorer can be found elsewhere, many of these tools, such as SEOMoz’s Open Site Explorer, have monthly fees. On the other hand, the free tool available through Bing’s Webmaster Tools gets less than stellar reviews … so perhaps the old adage of “you get what you pay for” is still true.
If you’re looking for a paid tool to use, check out Search Engine Journal’s recent review of QBL, which can help you replace some of the functionality you lost when Yahoo closed Site Explorer.
How are your holiday sales shaping up this year?