ASW 2012 Conference Recap
On January 8, 2012, the Affiliate Summit West Conference got underway at Caesars Palace in Las Vegas, Nevada. From the 8th through the 10th, affiliate marketers and industry companies from all over the world came together to share tips, have a good time (more on this to come), and network with one another.
The conference included an exhibit hall with vendors, affiliate merchants, and networks, as well as numerous educational sessions from affiliate marketing experts. This year, the keynote speakers were Jon Spoelstra, Eric Thomas, and Jeremy “Shoemoney” Schoemaker.
There is no denying that ASW is a great place to party and meet people. After all, you are spending three days in Las Vegas. That being said, you don’t want to lose track of why you are actually attending the conference: to learn from some of the best in the industry.
After the “The First Timers guide to Affiliate Summit West 2012” session concluded, it was on to 12 breakout sessions. The topics that were covered included but were not limited to recruiting affiliates (for networks), tracking, social media strategies, and search engine optimization.
From the View of Arjun Jolly
I caught up with Arjun Jolly, VP of Product at Affiliate Media Inc., for a quick interview describing his thoughts on and experiences at ASW 2012:
What is it about ASW in Las Vegas that appeals to so many affiliates?
Affiliate marketers spend hours in front of their computer screens and locked up in their offices, so Vegas is the perfect place to hold a conference. I can’t say too much about what went on, because as they say, “What happens in Vegas, stays in Vegas!”
Did you have the chance to attend any of the keynote sessions?
Unfortunately, I was caught up with other things at the time but from what I heard Shoemoney stole the show.
Which vendor booth stood out in your mind?
Shareasale had a pretty cool booth, with a hand-painted mural background and lamp posts and street signs emulating a city landscape.
What are your thoughts on ASW 2013?
Like always, I plan on being there. I also encourage others to consider attending if possible. But remember, there is also ASE 2012 coming up in New York in August. Missy Ward and her team do a great job of organizing a fantastic conference…it is definitely worth the time and money.
Videos from the Event
Thinking about attending the next ASW conference? Want to get a closer look at what you are missing out on? Here are a few behind the scenes video:
More than Work
You don’t go to Vegas for work and work alone. This definitely held true once again at the 2012 ASW Conference. From the ShareASale Under the Stars Party to the Neverblue VIP Event, there was always something to do after the sun went down. Don’t believe us? Check out the pictures below!
Did you attend the Affiliate Summit West Conference? If so, what were your thoughts?