Affiliate Marketing & Programs

Author Archives: Jeff Greer

Top Affiliate Programs for Valentine’s Day

Now that we’re almost through the Christmas and New Year’s season, it’s time to think about the next big holiday for affiliate marketers. And that’s Valentine’s Day! In 2011, the National Retail Federation, an industry lobbying group for online and brick-and-mortar retailers, found that the average U.S. shopper spent $116.21 on Valentine gifts in 2011, 12 percent more than 2010. That accounts for more than $15.7 billion in total retail spending. As an affiliate, there’s a great opportunity to create a quality site and capture some of that enormous holiday traffic. Today, we’re going to look at a few affiliate … Continue reading

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Top SEO Predictions for 2012

Yesterday, we covered our predictions about what’s in store for affiliate marketers in 2012. Today, we’re going to look at what 2012 will mean for SEO and the affiliate’s never-ending challenge of getting more and better traffic. Here are the top search marketing trends to watch for in 2012: 1) More Panda As you know, in 2011 we saw the rise of Google Panda and the search engine’s attempt to improve the quality of its search rankings. How are they going to top that in 2012? Our best guess is there will be more of the same. Google is going … Continue reading

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Top Affiliate Marketing Predictions for 2012

Now that we’ve recapped the top affiliate marketing stories of 2011, such as the Amazon Affiliate tax in California, the war on online poker, and Google Panda, it’s time to look toward the future. What’s in store for affiliate marketers in 2012? How will the industry continue to meet challenges such as the onslaught of state sales taxes and Amazon’s weak response? What avenues of promotion will be the best way to generate traffic for our affiliate sites? Here are my predictions: Affiliate Nexus Tax — While it might be easy to think that the confusion unleashed this year because … Continue reading

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Top Affiliate Marketing Stories of 2011: Black Friday and Online Poker

As we complete our wrap-up of the top affiliate marketing stories of 2011, it wouldn’t be complete without a mention of a drama that engulfed the online poker world, disrupting the business plans of thousands of players and affiliate marketers. What’s come to be known as Black Friday—the seizure of prominent online poker domains by the U.S. Department of Justice—has had fallout across the affiliate marketing community and has reshaped the way online gambling affiliates think of they sites and their target audience. Since the government actions in April, many affiliates have simply shut down operations or refocused their efforts … Continue reading

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Top Affiliate Marketing Stories of 2011: Google Panda and SEO

Earlier in the week, we recapped the highlights of one of the most controversial stories of the year, the attack on affiliate marketing by state legislators across the United States. Today, we look back at another controversial story: Google’s attempts to improve its search engine results, and the impact on affiliate marketers. Here are just a few highlights of one of the year’s biggest affiliate marketing stories. The Dirty Little Secrets of Search On February 12, the New York Times reported on the J.C. Penney story, where the mid-tier retailer found its search engine result page positions dashed by its … Continue reading

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Top Affiliate Marketing Stories of 2011: The Nexus Tax That Wasn’t

Over the next few days, we’ll be recapping some of the top affiliate marketing stories of 2011. One of the stories that captured the interest of affiliate marketers across the United States was the risk of losing their business to their state legislature’s nexus tax. The nexus tax, which the Performance Marketing Association describes as a tax on affiliate marketers, is often interpreted as a play by greedy state governments to destroy the entrepreneurial spirit of affiliate marketers and the retailers that rely on them. The nexus tax, also called an affiliate tax, makes online retailers responsible for collecting sales … Continue reading

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How to Set Up Your Amazon Associates Account

Setting up a new affiliate account can be challenging. Some networks and merchants do whatever they can to challenge and evaluate affiliates. And that makes it hard for beginners to join programs and launch their business. Amazon, on the other hand, is known for making it easy for affiliates to join. But while the process of joining Amazon is less complicated than other affiliate programs and networks, it still requires a great deal of attention to detail. If you miss a step, or enter in the wrong information, it can put your account, and your reputation as an affiliate, at … Continue reading

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Headway 3 Review: Is it the Best WordPress Theme for Affiliate Marketers?

If you’re an affiliate marketer with a penchant for website design, Headway 3 might just be the best WordPress theme for you. Most of the affiliates I know build their sites using WordPress. Why? It has great flexibility, it’s easy for non-technical users to understand and configure, and it has terrific out-of-the-box search engine optimization. But if you’re using one of the popular and trusted themes such as Genesis by StudioPress, you might occasionally find yourself constrained when you need to create a site with sleeker graphics, a non-standard layout and a variety of customizations. That’s where Headway does such … Continue reading

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Affiliate Marketing News Roundup

It’s two weeks after Cyber Monday and that means it’s Green Monday! Over the past six seasons the second Monday before the Christmas holiday has been one of the busiest and most profitable online spending days of the season. While stories about retail sales are dominating the affiliate marketing news channels, there are some interesting updates about holiday sales contests and the death of a beloved SEO tool. Cyber Monday Kicks Off Strong Holiday Season This report from Fox Business shows some retail sales numbers that are popular with affiliate marketers. During the first 39 days of the 2011 holiday-shopping … Continue reading

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Three Top Health and Fitness Affiliate Programs

With the holidays coming up, you know what’s in store. Eating, drinking, partying and yes, the inevitable weight gain. So right after the holiday binge comes our New Year’s resolutions to exercise, eat right and be healthy. And it happens every year. On January 1, our focus shifts from having a good time to sweating it out. And that’s a great opportunity for affiliates. According to research firm IBIS World, health and fitness clubs in the U.S. alone bring in more than $25 billion in annual sales. Add in the sales of nutritional supplements, which exceed $23 billion, and you’ve … Continue reading

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