Affiliate Marketing & Programs
 

Barnes & Noble Affiliate Program: Get Hooked on a Good Book (and More)

 



Amazon may have the edge on the book market when it comes to online commerce but Barnes & Noble has shown their true grit when it comes to dominating the physical marketplace (and giving the “Big A” a run for their money in the eReader industry).


In size, Barnes & Noble is the world’s largest bookseller which supplies millions of hungry readers with endless options to choose from. As an affiliate, you’ll be delighted at the unique offerings provided through the B&N affiliate program.


In this short review, we’ll give you the nuts & bolts of being a Barnes & Noble affiliate.


Barnes & Noble: The Overview


As noted, Barnes & Noble is the world’s largest bookseller with but they also hold a great standing through their sales in music, movies, magazines, electronics, and, of course, their Nook eReader.


There is no shortage of readers in the world and, despite the rise of the web, books are doing better than ever with new, exciting publications coming to the market every day (not to mention the gigantic tie-in’s with major movie deals which, in turn, creates an incredible amount of buzz for the original source work).


The Kindle may have an edge on sales but the Nook is holding strong which increases your reach into the world of digital publishing; in short: more opportunity equals more money.


Here are the stats for Barnes & Noble’s affiliate program:



  • A base 6% commission on all sales

  • Average orders of $30 USD

  • Increased sales due to popular holidays and gift ideas

  • Millions of products to choose from

  • Free shipping on orders over $25 (which, in turn, increases your commission and conversion)


The B&N affiliate program provides affiliates with additional tools, such as:



  • Banners and promotional services

  • Datafeeds

  • An API for web integration

  • One-on-one account management


Barnes & Noble also provides an easy return policy which makes the products you’ve sold, as an affiliate, less of a risk compared to other promotions; this increases trust, builds upon the brand, and keeps people coming back for more.


Barnes & Noble: In Review


The B&N affiliate program is offered through LinkShare which makes it readily accessible to many existing affiliates but how does the program measure up?


The Good



  • Millions of products to choose from

  • $30+ average order at 6% commission

  • Promotional events, banners, and great resources


The Bad



  • Amazon dominates the online market

  • The application process is regulated and must pass an account manager’s approval

  • The sheer amount of media online means people may seek free information instead


The Bottom Line


How does B&N measure for us in a marketplace saturated by small and large retailers?


Our Verdict: 5 out of 5


Despite tough competition from the likes of Amazon, Barnes & Noble is a strong contender in the book and media marketplace. The base commission, volume of products available, and resources available through the network is enough to court any affiliate marketer seeking a worthwhile program.


We like it.


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