Affiliate Marketing & Programs

The Bartering Guide to Trading Services, Online: Get What You Want, When You Want, and Help Others


Money, money, money.

That’s the bottom line for most affiliate marketers but by going the money route, do you think you’re leaving opportunity on the table?

What if I told you that you could use your skills in affiliate marketing to get what you want, when you want, without needing to worry about your income? That’s right; we’re going back to the early days of commerce – back to bartering.

In this guide, I’ll provide you with a simple-to-use approach to trading your skills for virtually anything you want and need.

Bringing Back Bartering

Your skills are in demand.

Small businesses, large corporations, entrepreneurial ventures, and charities – all of these organizations need someone skilled in the ways of online marketing especially if they plan to be a major player within their respective markets.

Affiliate marketing gives you the know-how on using the web to build a business; many people do not understand what it takes and they’re willing to hire someone to do it for them. However, no everyone has a large budget to work with and it’s at these moments where you can find something to trade rather than settling for a lower payout.

For example, here are a few random ideas for bartering web skills:

  • Setup a real estate listing website for your apartment complex in exchange for reduced rent

  • Market a car dealership in exchange for a reasonable car based on leads and sales you send

  • Get food and drink from restaurants by sending them customers

The best use of your skills, by opinion, would go toward the essentials like rent, food, and transportation. Knocking down these items, even if it’s just a reduced price, can add up in the long run plus you’re building a great rapport with the individuals within these industries which may lead to new opportunities in the future.

Going the Bartering Route

The transition into bartering doesn’t require a whole lot of leg work on your end; you’ll just replace your sales pitch with one focused on bartering.

The cold calls and emails you send to businesses which used to be for web work could be tailored toward trading your service for one of their products, services, or some kind of kickback.

Likewise, you could setup individual landing pages that push a bartering opportunity for your skills rather than listing out the dollar amount. The bonus, here, is that you’ll still operate as freelance for those that would rather pay but you’re keeping the options open.

The most important element of bartering, to remember, is how much your time is worth.

If you really, really want an item and you’re just burning some time than by all means go for the bartering route but never compromise your skill by “selling” it well below its value. Barter on an equal level (such as building a website for a big screen TV, understand?).

Services Rendered, Items Acquired

People aren’t accustomed to bartering anymore.

Since switching to cash and credit – everyone just “goes with the flow” when it comes to transactions. They see a price, they pay for it. But bartering is a skill upon itself in which you haggle for better deals with the other party.

The bartering process will go back and forth, back and forth, as each individual is trying to extract the better deal from the other; eventually, there will be a “meeting point” where you’ll see eye-to-eye and the value exchange is worth it to you and the other.

Using a “Social” Contract

Trading your Web-related skills for physical items mean the other individual is placing a lot of trust in your ability to perform and show results. Likewise, you don’t want to be left empty handed for all your hard work and have the other person skip out on your reward.

The best way to approach the battering agreement is to get it in ink.

Sure, some things aren’t worth it to pursue in court but having a contract for your work will grease the “transaction” between both parties and keep everyone happy because it’s in the books. You can use the contract to set goals and stopping points to prevent project creep on your end and so that both parties can see the deed has been done based on the agreed outcome.

Don’t get vague in your offering – give them DEFINITIVE results for your services so there’s no questioning whether the contract has been compromised.

After the deed has been done – do the exchange. Also, get this in writing.

You’re now in possession of your desired product, having fun with some kickbacks from a business, or maybe you landed some sweet deals on services. Whatever you aimed for – it’s yours. Yes, you didn’t make the bookoo bucks off this ‘freelancing’ but you still got something you would have paid for anyway.

It’s a Viable Alternative

Sure, money gives you the best opportunity to do what you want in our capitalistic society but bartering is a direct value-to-value trade which still provides you with the items and desires you want and without the need of filing off extra taxes on your “income”.

You’d be surprised to find how many companies and individuals would be willing to trade their items and services in exchange for your skills in affiliate marketing (and beyond).

You won’t always have the opportunity to earn monetary income with your time because there is no way to maximize every waking moment but you can certainly use that spare time to aid others for an exchange of value.

You get what you want by doing what you’re good at. Usually you’d get paid but if that money would go toward products and services you could be bartering for – why not just go the direct route?

Have you considered bartering your marketing skills? If so, leave a comment below and share your tale.

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