Brands That Need An Affiliate Program
In today’s day and age, most brands realize the importance of an affiliate program. Online sales are on the rise and this trend is not going to slow down anytime in the near future. With this in mind, it is crazy to consider the fact that some brands simply don’t have an affiliate program. Even more so, it does not appear that these companies are going to add this strategy to their marketing plan in the new future.
Here are five brands that do not have an affiliate program but could benefit from implementing one.
Yes, it is true that a large number of people shop at Costco in person. That being said, more and more members are beginning to shop for big ticket items online. By introducing an affiliate program, Costco could improve sales of items ranging from televisions to home goods and everything in between.
Costco’s biggest competitor, Sam’s Club, currently runs a very successful affiliate program. What are the chances that Costco jumps on board with this idea in the near future? Not only could it help with sales but it would make the company more competitive with the industry leader.
With a struggling economy, luxury products are dead – or at least that is what some people will make you believe. When it comes to luxury fashion from top designers, this store is among the best of the best.
While true that many of the brands sold by Neiman Marcus have an affiliate program, if you want to promote this store as a whole you will have to keep waiting. As of now, Neiman Marcus does not have an affiliate program.
Abercrombie & Fitch
Although Abercrombie & Fitch was hit hard by the economic downturn – due in large part to its reluctance to lower prices – things are starting to turn around.
Many clothing brands have refused to adopt an affiliate program, with Abercrombie & Fitch heading the pack. The brand would rather attract consumers to their stores as opposed to pushing them towards shopping online. That being said, there are always going to be people who would rather shop online.
With so much brand recognition, Abercrombie & Fitch could make a killing by implementing an affiliate program. It is safe to say that affiliates with experience in the fashion industry would quickly jump on board.
Along the same lines as Abercrombie & Fitch, this clothing retailer has bucked the affiliate marketing trend. American Eagle has hundreds upon hundreds of stores in shopping malls all over the United States. Along with this, the brand attracts millions of visitors to their website every month.
Despite its ever-growing web presence, American Eagle has yet to allow affiliates to get involved online. In the same mold as Abercrombie & Fitch, the best guess is that American Eagle wants to get people in their stores. By opening up an affiliate program, this could push more consumers to the internet and thus decrease foot traffic.
Tiffany and Co
Jewelry is hot now, was hot in the past, and will continue to be hot in the future. One of the biggest and most respected names in the industry is Tiffany’s. As one of the most valuable brands in the world, it is hard to understand why the company has yet to consider an affiliate program.
An educated guess: Tiffany’s is well known the world over for being exclusive and offering only the best quality. There may be some concern that an affiliate program could “cheapen” the brand by allowing just anybody to promote its products. Of course, the natural solution could be the implementation of a highly selective affiliate program.