Affiliate Marketing & Programs
 

Bumper Sticker Blogging: The Same Message in a Smaller Package

 



Have you ever wondered why most newspapers


keep their articles in columns without


having huge blocks of texts much like books?


 


Maybe there’s a reason why? Well, I can tell


you: It’s because it allows people to easily


read the text without them being overloaded.


 


If you think about it, we’re transitioning


into a society which predominantly reads


text messages that are rarely longer than


140 characters. It doesn’t mean that all


media is going to shift into this short-form


but it’s something to remember when writing


your blog posts.


 


Here’s a few reasons why it may be a good


reason to use “bumper-sticker speech”.


 


1. People don’t have time anymore


People simply don’t have time to dig through


a long post – they’re always on the go and


we all know that there’s usually only a few


tid-bits of information that are truly important


within a post. Keep it short and sweet; and


to the point.


 


2. You can get to the point (immediately)


People shy away from talking on the phone


because they know they’re going to get


caught up in a really long-winded discussion


with their friends. For this reason, people


send texts to one another; it’s a passive


message which lets the end-user decided when


to absorb the information (on their own time).


 


3. It’s becoming engrained in the culture


The cell phone has been around for quite some


time now and with it came text messaging. Instant


messaging has long since been a way to contact


others online and rarely people will write long


message because it’s such an instant format. For


this reason; people are used to texting as a major


form of communication, it’s been engrained into


our society.


 


4. The same message; half the text


I had a debate with an English major about


the “destruction of language” which I think


I had a great argument: it doesn’t matter


how many words you use as long as you can


get your point across. It’s the same message


with half the text – think about it.


 


5. The one-liners are uber effective


If I were to say “I have a dream”, you’d


immediately think about MLK’s speech; but you


probably couldn’t receite the entire thing.


The single line of the speech instantly quells


all kinds of emotion and  memories of when


you first heard it. One liners can be a very


effective way to spread your message without


making a person commit to an entire story.


 


Conclusion: It’s appropriate to “dumb” it down


People would argue that we, as a society, are starting


to “dumb” down our language but I completely disagree.


 


Language evolves with the times just as it always has;


if it didn’t, we’d be stuck talking to one another like


some Shakespearian play.


 


We’re all in a rush and it’s annoying to be overloaded


with just sooo much information. Keeping everything short


and sweet lets us make a punchy impact.


 


Language isn’t dying; we’re not becoming idiots. We


just want a little less fluff.


 


The take-away is that by conforming your message


To the short choice in dialogue we’ve seemed to have


adopted you will have an easier time delivering


your message. With it should come an increase


in affiliate conversions.


 


What do you think about keeping everything around 140


characters or less?


 


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