Affiliate Marketing & Programs

Commission Junction Review


Site-Building, affiliate marketing tips, Selecting a Program, Affiliate NetworksThe next step in the Site-Building Challenge is to find some programs to add to your site. For some of you, you might already know exactly what products you want to promote. But for many of you, you might still be looking to find just the right merchant for your site, or you might be looking to add an additional merchant or two.

One of the best ways to learn about and participate in a variety of affiliate programs is to join an affiliate network. An affiliate network is an intermediate, or middleman, between content publishers (affiliates) and merchants. In addition to Commission Junction, some of the largest and most well-know affiliate networks include LinkShare, ClickBank, ShareASale and the Google Affiliate Network.

The advantages of affiliate networks

I won’t go into the advantages of networks from a merchant’s perspective. But if you’re an affiliate, there are many good reasons why you should join an affiliate network.

First of all, you’ll be able to access dozens, even hundreds, of programs in the same time it would take you to connect to just a few programs individually.

In addition, receiving payments through a network simplifies your accounting. With all of your payments coming from one source, it makes for fewer deposits to take to the back.

About Commission Junction

Commission Junction, also commonly known as “CJ”, is the largest affiliate network in North America. According to Wikipedia, among the top 500 retailers using 3rd party affiliate marketing software, 62% are powered by Commission Junction.

Many major retailers and merchants belong to Commission Junction, including, Go Daddy, The Wall Street Journal, Petco and Zappos.

Regardless of your niche, it’s very likely you’ll be able to use Commission Junction to find a merchant with relevant products you can advertise on your site.

How it works

In addition to applying for a Commission Junction account (you’ll need a W-9 form if you’re in the United States), you also need to apply to each individual merchant’s program. This is easier for some than others. Some merchants automatically approve everyone who applies. Others will review your application, approving it in a matter of days, or weeks.

And sometimes, a merchant will automatically deny your application. If that happens, you can do one of two things. You can give up and go to another merchant. Or you can find the merchant’s affiliate manager and email them, requesting to be added to the program.

Once your application has been approved, you can use the links provided to promote products.

Benefits and drawbacks

The main benefit of Commission Junction is that it has a wide variety of products and services to promote. It also offers high-quality products, much better than many of the ebooks you’ll find on networks such as ClickBank.

CJ makes it easy to add HTML and banner links. In addition, the statistics they provide about traffic and sales are effective at helping you understand your how effective your traffic is.

However, Commission Junction is not without its drawbacks. There are a lot of products and merchants on the site. Navigating through the CJ interface to find something that’s just right for your niche can be a challenge. In fact, many affiliates prefer the ease-of-use, but lower commissions, of the Amazon Affiliates program.
In addition, getting added to a merchant’s program can be a slow process. If you’re trying to get your site completed quickly, it can be frustrating.

In short, Commission Junction is a great, possibly essential, network to join. You’ll have immediate access to many of the best affiliate marketing programs available. However, when you do sign up, be ready to learn and be ready to spend some time researching merchants and offers.

Additional Resources – Affiliate reviews of the Commission Junction network.
Wikipedia – The definition of an affiliate network.

Action Items

•    Sign up for Commission Junction account
•    Login to your account
•    Search for products in your niche
•    Find a merchant with great products and apply to their program

Do you have experience working with Commission Junction? Please share your feedback in the comments below!

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7 Responses to Commission Junction Review

  1. Larry Catlin June 16, 2011 at 5:46 pm

    what is up with commission junction everything I read on the blog about them is negitive going back a few years now, the comments I have read are looking kind of discouraging for affiliate networks with comment after comment that is negitive on the blog, do we assume when we read this that everyone who is making the claim is not doing affiliate marketing correctly or, are there better choices of affiliate networks to go with.

    I realize this takes time to establish and get going but the comments I am reading about cj are pretty horrible and discouraging for someone looking to try and get into this type of work,

    there has to be some hope that you are not going to get screwed everytime you turn around and some of the comments on the blog really say different. So were is the real list of affiliate networks were we sould really try.

  2. Wade Schlosser June 16, 2011 at 9:08 pm is still a good place, speaking from experience. They are one of the largest most trusted networks out there. I don’t see any issues in using them. What type of websites are you trying to promote? That will help narrow down the type of affiliate networks you would look into signing up with.

  3. Larry Catlin June 17, 2011 at 4:54 pm

    I truthfully am just starting to follow this process through the affiliate programs blog and I took a link to this blog on c, j and all I saw on it was negitive comments so, I have been looking for someone who has worked with them to tell me if those comments are fair about that service.

    as a newbie seeing comments like that make you wonder about the whole thing.. I know there is no cut and dried way to assure you will make money doing this but, I scanned down that blog quite a ways and all I saw was negitive stuff about them and low marks on the star rateing of the company. how about the customer service for them have you had any problems getting help when you need it through there customer service department?

    thank you for your speedy reply to my blog post and answering my question


  4. edmonton bookkeeper September 2, 2011 at 10:54 pm

    You could certainly see your enthusiasm within the work you write. The arena hopes for more passionate writers such as you who aren’t afraid to say how they believe. Always go after your heart.

  5. Andy October 16, 2011 at 1:10 am

    Hey, nice content you have here. This blog is also reviewing Commission Junction and I am glad to see that I can find good reviews out there.

  6. Jasjot December 18, 2011 at 10:38 pm

    Thanks…decided o check out the reviews before joining commission junction :)

    • Michaela December 20, 2011 at 11:37 pm

      Glad we could help!

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