Understanding the Customer Purchase Lifecycle
As reported by The New York times in late February this year, the most important on-page success factor of every website is its speed, or more accurately – the loading time.
The days when people were ready to wait up to 10 seconds for a page to load are long gone. And they won’t come back. Ever.
Actually, quoting The New York Times: “People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds” … 250 milliseconds is a fourth of a second.
Thankfully, people are ready to wait a while longer when they’re trying to visit a website on their mobiles. However, it’s only a matter of time before the need for speed catches up on mobile devices as well.
This hunger for speed is an obvious business opportunity for affiliates and their websites. If you manage to provide the fastest affiliate site in your niche, you can be sure that customers will naturally want to visit it.
The time period customers are willing to wait decreases dramatically when dealing with any kind of e-commerce site. Customers are expecting fast response times when shopping online.
The main lesson here, then, is that if you want to convert your customers, you need to make sure that your site loads fast. If you also provide good speed for mobile devices, it can set you up for massive future success.
How to Make Your Site Load Fast on a Mobile Device
If you’re using WordPress then you’re in luck. Here are some great plugins that will make your website more responsive on mobile devices.
The ultimate caching plugin for WordPress. It stores the static version of your site, and then displays it to your visitors.
WordPress works by loading your content from a database. If you keep that database optimized, your site will simply work faster. This plugin helps you achieve this.
This plugin optimizes the images you use on your blog. Images are usually among the main things consuming your site’s bandwidth.
This plugin lets you create and manage unlimited number of mobile-optimized landing pages as part of your affiliate site.
The plugin includes a mobile switcher to select themes based on the type of user who’s visiting your site. This way every visitor of yours sees an optimized theme.
Site speed really is the next big opportunity for affiliates and online entrepreneurs. If you jump on the bandwagon soon enough, you’ll experience the biggest benefits.