Content Usability: How To Write Web Content
Online experts agree that the content of your website is one of the most important variables in gaining site traffic and return visitors. Successful website utilize unique and informative content to increase search engine ranking and draw in new readers. One of the most important things to note when creating Web content is that people do not read information online the same way they do in print.
Why do readers relate to online content differently? The interactive nature of the Internet makes it easy for a reader to simply move on to another page with the click of the mouse. As soon as a reader becomes bored or uninterested with the content on your site, they are likely to continue their search elsewhere. Stop this from happening by learning how to write Web content.
Web content should be:
Try to be Succinct
Online readers do not like large block of text or extremely long pages. In order to write well for the Web, keep your content as brief as possible. Utilize short paragraphs with one main idea per section.
Identify Each Section
Use subheading to clearly label each main section of your page. If you are transitioning between ideas, use a subheading to mark this change. Online readers want to quickly scan a page to find the information they are looking for and these call-outs aid readers in their search.
Use a Conversational Tone
Always write your content with the beginner in mind. Never assume that your readers have the same information as you. Explain information in a pleasant, conversational manner that is both warm and engaging. Avoid arcane phrasings, highly technical jargon, and clinical tone of voice. Let your personality shine through your writing.
Use Good Organization
Just as you would organize a printed report, your online writing should be clearly organized in a linear fashion. Prepare an outline before you begin writing to help organize and plan each page of content. Always start and the beginning, walk through each step, and conclude with a finishing statement.
Write Unique Web Content
The plethora of information available online can make it difficult to stand out. Instead of rehashing content that is already widely available, write Web content that offers unique advice and information to online readers. Readers will quickly recognize your website as a one-of-a-kind source for valuable online material. Unique content will also improve your ranking with the major search engines, boosting your site traffic.
Create Informative and Useful Content
The measure of the success of your Web content is whether or not your readers found the information useful. How can you gauge the success of your online writing? Start by offering a way for readers to contact your directly. Comments and feedback are one of the best ways to learn if your website has been helpful. These reader responses can also be a great source of ideas for future Web content.
Feel Free to Try New Techniques
The rules of writing for the Web are not set in stone, so never be afraid to try new things. If you find that your readers are responding to one particular content format, experiment with different ways of presenting information. By learning how to write web content and diversifying your approach to online writing, you will be more likely to find success on the Web.