Affiliate Marketing & Programs

How To Increase Your Blog Readership Through Contests


As a blog owner we all want to get as much traffic to our sites as we can. Unfortunately when it comes to blogging, the majority of us aren’t able to spend money on pay per click marketing or advertising efforts. For times like these we need to get creative. One of the best ways to stir up activity and bring in a whole new audience of readers and traffic to your blog is through the use of CONTESTS!

Yes, contests are an excellent way to bring a whole new world of traffic to your site. Best of all, people will enter contests for almost anything. Sometimes you don’t even have to pay for the prize yourself, as many advertisers will gladly provide a price in exchange for promotion on your site.

Here are a few ideas how you can create a contest promotion focused around your blog and getting users to help grow traffic back to your blog and build up a strong readership in no time.

Creating a Viral Buzz with Twitter Based Contests

One of the easiest ways to create a contest of your own is to simply make a blog post about all of your prizes and the concept of your blog, then telling readers they need to “retweet” a sentence and link to enter your content. Once one person sees the tweet on Twitter, they will also want to send out the same tweet to enter the contest. Eventually you should have a nice amount of people retweeting your contest promotion and can pick a winner from all the tweets that mentioned your site url, twitter name or #hashtag.

Facebook Fan Page Bring in Great Results and Readers

Just like Twitter is a great way to bring viral success to your blog, using a Facebook Fan Page may even be better! With Facebook now having over 800 million users and Fan Pages being a great way to spread your content to Facebook users, holding a contest for your Facebook Fans is an excellent idea. Not only will you be building up a select group that are interested in your blog, but they will also receive your news feed updates right into their Facebook account.

Leave a Comment & Win a Prize!

Since the goal of running a blogging contest is to get people to discover your blog, having a simple comment posting contest is always a great way to bring activity to your blog. You can write a simple blog post about your content, then tell readers to leave a comment to enter the contest. If you want to make it more interesting, you can tell them to answer a question about your site or ask what else they would like to see.

Running the Ultimate Viral Contest on Your Blog

There are plenty of ways to run a contest promotion on your blog, but the best ones are run through other software and wordpress contest plugins. Since we mentioned the benefits of using Facebook, Twitter and your blog, combining all three of these traffic sources is ideal.

The main concern and take away for running a contest promotion through your blog is that you want to gain exposure for your blog. I’ve seen a ton of contests that are being run and giving away huge prizes, yet not many people enter. It’s about getting people to take  action to enter your content, and keeping them as a longtime blog reader. Don’t be afraid to offer up small prizes, as it actually makes it seem more attainable for people to win.

Good luck!

This post was written by Zac Johnson

To learn more about how to maximize revenue potential and build a successful blog, please visit my affiliate marketing blog at or follow me on Twitter @moneyreign.

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One Response to How To Increase Your Blog Readership Through Contests

  1. July 10, 2012 at 1:06 am

    Before starting a contest, webmaster should promote his blog or business website itself that competent participants could show their involvement which will ultimately generate good revenue or exposure that you needed. Topic should be selected very wisely that could generate good exposure not just the good traffic for one day. Many contests fail because of their topic selection.

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