Facebook Ads: Targeting by Country and Click Cost
Are you currently advertising to only the United States within your Facebook Ads campaigns? If the answer is yes, you need to ask yourself why. You probably will say it’s one of the following reasons:
- Comfortable with US advertising/revenue
- Only promoting offers that accept US traffic
- You don’t know how to create foreign language ads/landing pages
If you answered with any of those responses above, get ready, because we are about to expand your knowledge of how much money you are leaving on the table by ONLY advertising to the US.
Let’s get started by throwing some stats and facts your way about US traffic on Facebook:
1. The US has the most users on Facebook, but it’s also the most saturated
2. There are over 200 countries you can target on Facebook, and US is tanked the 6th most expensive
3. You can target English speakers outside of the US (ie: Canada, UK)
List of Users on Facebook by Country
Sure, you can crunch all the numbers you want and keep playing around with the Facebook Ads Manager, but there is a better way to find out just how many people are on Facebook, sorted by country. An excellent web site called socialbakers has a running list of all countries on Facebook and how many users are from each.
Just take a quick glance at the list below and be blown away by how many users you are missing out on by only advertising to US based traffic. Also check out the massive double-digit growth from India and Brazil!
Yes, these markets are harder to monetize and most affiliate offers do pay less than US based offers, but they will also cost you much less to advertise to. Passing up on these countries is just a bad idea.
Advertising Rates on Facebook by Country
Speaking of cost per click rates on Facebook, socialbakers has a whole list on that as well. Jersey, Russia, Japan and Cayman Islands… what’s up with those countries? Obviously some people are spending and making good money as their average click rates are pushing past the $1 range!
While the chart above is a great way to get an “average” idea what ad costs look like, don’t forget, the Facebook Ads bid pricing can sway heavily based on your overall click through rates. Playing around with your ad copies and performing split testing will result in much lower cost per click rates.
Get Out There and Start Expanding to New Countries!
After seeing the charts above, there is no reason why you shouldn’t be excited about starting new ad campaigns in different countries.
If you are worried about the issues of converting your English ad copy to another foreign language, don’t be. There are plenty of quality, yet very low cost translation services available.
You can also start playing around with direct linking of your foreign ad campaigns, this way you won’t have to worry about building a foreign landing page. If you start to see some solid results, you can hire an outsourced copyright/design team to create foreign landing pages and ad copies.
Either way, your affiliate network should be able to help you with this process, as they are already aware that affiliates are absolutely killing it in the Facebook Ads foreign markets. The best way to take action is to get started now!
About Zac Johnson