Affiliate Marketing & Programs

Facebook Limiting for the Affiliate Audience


The typical “egg on ones’ face” is being cleared away from Facebook as of late after a recent Facebook post by Limited Run has stated that 80% of their Facebook ad click through had been coming from bots.

The page in question, Limited Pressing, which provides digital sales to independent artists began to notice low quality traffic coming through their Facebook advertising. After conducting various tests through different analytical tools (including their own), they noticed most users had JavaScript blocked which makes it nearly impossible to corroborate the validity of the clicks.

From their own words: “Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply.”

And, as an added slap to the face, Limited Run has noted that a simple name change could not happen “unless we agreed to spend $2,000 or more in advertising a month.”

In response Limited Run plans to close their Facebook page altogether and move their efforts toward Twitter. Facebook has claimed that they are exploring their claims.

At a time of a major IPO for the company, Facebook is in hot waters.

The Implications for Affiliate Marketers

What’s the bigger picture here?

No doubt, Facebook advertising has its benefits because of the massive size of the network and ability to target its users on various factors which is unprecedented in marketing terms but if these ads are simply being lost to a botnet than one wonders whether the network is viable.

Affiliate marketing is heavily reliant on the ability to track conversions. Results skewed by cleverly disguised clicks that will fool the most detailed marketing professional. Just imagine the small business owner that can barely navigate the advertising platform.

Pushing $1 Billion in their second quarter earnings, Facebook has a lot to explain. If they plan to clear up this recent debacle and without a timely response, we could see the social network become a secondary thought for those trying to run success online advertising campaigns.

What are your thoughts about the recent Facebook issue? Whose side are you on?

VN:F [1.9.18_1163]
Was this article helpful to you?

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *


Notify me of followup comments via e-mail

Sign me up for Daily Updates from!
Get the Hottest Tips & Updates

Subscribe to our Affiliate Secret Tips Newsletter and get Exclusive weekly Updates

We will not share this info with any third party.

People Love Us!

Product Reviews

More in News (28 of 112 articles)

EXPOSED: The Big 3, Highest-Grossing Affiliate
Niches and How To Get Started Earning

Download this Free Guide to Find-Out

  • Tips to Stand-Out Against Your Competition
  • Get the Inside on the Best Programs to Partner With
  • Uncover the Keys to Exploding Your Commissions

We hate spam as much as you do. Please review our Privacy Policy Here.