Five Introspective Questions when Choosing an Affiliate Opportunity
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When we have such unlimited access to online business opportunities we can often feel overwhelmed as an affiliate marketer.
Couple in the fact that you may have dozens of topics, interests, and hobbies, and you’ll feel scatter-brained on where you’d like to start in the first place.
Once you do start settling in on a niche you’re now faced with the monumental task of finding the products and services worth of promotion. You go from thousands of various affiliate programs and platforms down to a handful and you want to make sure you choose the best one.
Here are some of the important questions to ask yourself (and others) before you commit the majority of your efforts into a new affiliate venture:
Q1: Where do I see this niche in X amount of years?
There are plenty of hot products that are merely a flash in the pan. Good affiliates are able to capitalize on these trends because they place a great deal of effort on keeping them in track. However, the average affiliate trying to jump on some hot trend is likely to get burned because the time they do have something out there the marketplace has already begun to make the shift.
When you’re looking at products or services to promote don’t just look at what the market dictates at this moment. Figure out the up-and-coming players that could disrupt the industry (or keep it aligned). By keeping your head to the future you can give yourself a logical guess how long a promotion may last so you aren’t chasing a rabbit down the hole.
Q2: How quickly can I get to the market?
We all would love to create the next Facebook or have some fantastic affiliate campaign you hear touted by the A-list affiliate marketers but let’s get real with ourselves because they have teams of individuals at their disposal to go after an interest.
You are very limited on time and what you don’t want is to sink six months to a year into a project that comes up flat. The quicker you can get to the market the better chances you have at making it stick and if things do go wrong you can pull out quickly.
Q3: What can I leverage (to avoid redundancy)?
You wouldn’t purchase a franchise just to fight corporate trying to change around every little detail because you’re buying into a system that has been proven to work. Why would you do the same when it comes to your online projects?
You don’t have to start fresh each and every time.
A good way about expediting the process of business building and growth is to:
- Monitor and one-up the competition in their own game
- Siphon competitor leads through better advertising and marketing efforts
- Develop an offer that blows away the competition
- Hire on their staff to get a leg-up
- Do them one better at the same tools they frequently use
Hopefully you’ve been keeping notes about what has and hasn’t worked with all the affiliate stuff you’ve been doing thus far. These notes (and notes from others) will streamline the foundational work so that when you are ready to get in board with an affiliate program/platform it can easily be plunked in and start earning the moment it goes live (versus fidgeting and fighting to make it work).
Q4: Who am I dealing with?
Affiliate marketing is a type of business so naturally you’ll want to work with players that know what they’re doing. On the flip side you don’t want it to become some boring drag because these old-timers are too afraid to change the formula.
When seeking the opportunities I would say try to always find something that’s going to challenge you. Through this challenge you are willing to try new strategies, interact with new people, grow a fantastic network, and really feel involved within the industry than just riding the coat-tails of those before you.
You’re willing to take risks but you’re also level headed enough to capitalize on opportunities when the striking is hot. Business, like anything else, is social so you might as well get to know people in the industry (for better or worse).
Q5: Am I going to have fun with this?
Sure you could make thousands promoting some product that helps people get rid of warts off their buttocks but is it something you really want to do day-in and day-out. The money is there but I feel it can get old really, really fast.
Affiliate marketing is so amazing because it has a startup-feeling where there are plenty of risks and rewards. Playing it safe at every corner will make it feel just like any other job you’ve held in the past.
Ask yourself whether you’re having fun with the new project and if you can’t come up with solid reasons to stick with it then consider dumping it for better opportunities.
Have these questions crossed your mind at any time? If so then you’re off in the right direction but for those that miss a few – be sure to go back and reassess your decision before you’re locked into a program or platform that may be underperforming to your needs.
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