From Adsense to Affiliate: Break Free from the Penny Clicks
Today's Editor's Picks
Google Adsense, if you didn’t know, is an advertising platform where businesses and individuals can pay for ad placement across the Google network. The publisher end of Adsense allows you to display these ads on your website and earn a percentage of the profit each time an individual clicks on the ad.
Adsense is all good and well but anyone that’s given it a try will tell you that a lot of the profit is mere pennies on the dollar. You may receive a percentage that’s just $0.01 depending on the ad that has been paired on your site or upward of $10.00+ if you’re in a very competitive market.
There is a thin line of balance you can do with your site to improve your earnings but let’s face it … it’s time to move beyond Adsense and begin making real money through product promotions.
This is a guide covers a process to break out of the comfort that is Adsense so you can get your start with affiliate marketing.
Step 1: Reverse Engineering Adsense
The first step in the process of getting out of the mindset of “Adsense-only” is to understand that you’e making just a fraction of the true profit; your best bet is to go directly to the advertisers and offer them a better deal.
How do you find these advertisers?
Simple: You reverse engineer what’s being shown in Adsense.
One of the handiest tools to scope on your competition is Spyfu.
The process is quite simple:
1. Visit SpyFu
2. Input a targeted keyword, competitor domain, or URL into the search
3. Examine the stats for the listings and take note of who’s bidding
Yes, it’s really that simple.
Once you have this list of businesses bidding on keywords you can then go back over to Google and do a search for the company. From there, it’s a matter of using the contact form and pitching the business the idea that you can offer excellent, competitive advertising rates for the same keywords at a discount.
Instead of earning just $0.10 per click on many keywords you could go back to the advertisers that have been displayed on your website and offer them a flat-rate deal for the entire month.
Couple your direct advertising efforts with tracking and you can send regular reports to these businesses to show how many clicks you’ve delivered and, in due time, perhaps raise your rates!
If you choose to upgrade your account you can gain a deeper understanding of the ad campaigns and keywords the competition is using; but the free version is more than enough for the purpose of this exercise.
At this point you’re sourcing direct advertising but hold onto your butts because it’s about to get better …
Step 2: Affiliate Research & Implementation
You didn’t think we’d stop at just earning money through direct advertising, did you?
The next part of this affiliate marketing “game”, after you’ve built that connection with the business, is to re-approach them with the intention of selling their products through an affiliate program.
Many businesses may already be present on such networks as CJ.com, Clickbank, MaxBounty, and more – - so give those networks a check before you get in touch so you can expedite the process.
However, you may need to do your research and dig into the business site to see if there are any affiliate programs readily available. At this point you can talk to the company and share your intentions; your previous relationship with the business may lead to them lending a hand in designing graphics and banners for your affiliate ads!
So your next task is this:
1. Get in touch with your previous contact and ask if the business has an affiliate program
2. Ask if they could provide helpful insights and analytics to aid in your promotion
3. Switch out the direct advertising (or Google Adsense blocks) with these affiliate promotions
4. Leverage lead strategies (which you can learn through this blog) to capitalize on cross-promotion
5. Treat the connection as a strategic partnership
The satisfaction of earning money on a day-to-day basis may not be present when you switch out Adsense for affiliate promotions but you’ll earn a whole lot more in the long-run because you’re landing the bigger sales.
This process we’ve described is simple, as you can see by the limited steps, and becomes manageable for anyone getting their start in affiliate marketing.
Google Adsense can certainly give you a nice bump when you’re first getting your go but if you want to make the big bucks than you have to think beyond the penny clicks; this quick guide will have you well upon your way to forging great business relationships without the hassle of slogging through endless amounts of affiliate marketplace fluff and banter.
Have you made the switch from Adsense to Affiliate Marketing? How did you complete the process?