Getting Good with YouTube: The Basics [Part 1]
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YouTube should be one of the platforms you use in your affiliate marketing business.
Video creation is actually quite easy. Videos are great content for your community. They’re also an excellent way to obtain passive income through affiliated products or services.
Throughout this week I want to take you from the very basics to a comfortable level with using YouTube in your business. We’ll start with an explanation of the platform and what it has to offer and move through the process of creating videos, gaining subscribers, monetizing the work, and growth.
To start things off you need to understand what it has to offer …
The Value of YouTube for Business
Lemme get straight to the point.
- Often shows up toward the top of the search rankings for key terms
- Can be shot in just a few minutes (if you’re comfortable with the subject)
- Let’s you give a personal touch to your brand (since people can see and hear you)
- You can embed these videos onto your site for additional value to readers
- It gives you something extra to share on social media
- Videos can give your business a very professional presence
YouTube is the largest video sharing website. Even if you’re in the most obscure niche you’re bound to get views based on the sheer size and popularity of the platform.
People love video because it’s easy to digest.
In a minute they can get as much information as if they took twenty reading through a post. This rapid introduction of information allows them more time to act. They also get excited and emotional about video because it uses more of their senses. This increase in emotion also means they’ll feel more attached to the video producer and what they have to offer.
TL;DR: Video is great for producing content. It helps build trust and connections. It’s easy to create. You can use it a vehicle to deliver your message or push offers for business.
A Sample Video Strategy You Can Copy
To be honest: any video is better than no video.
Look around at the competition. You’ll notice that not many really take advantage of video in their business. Why? Maybe because they’re afraid to get on camera. Maybe they’re just too lazy to produce a video. Maybe they don’t know how.
But … this shouldn’t be your excuse.
As a marketer you should seek every opportunity to increase your sales so if that means getting on camera than you better do it.
This brings me to my point: Create the videos that YOU’D want to watch.
If I were in your position I would do the following (which you can copy and use it as a starting point in your video content strategy):
- Take a list of your top 10 blog posts
- Condense each those topics so you can discuss them in less than 3 minutes
- If it lacks an affiliated offer than find one to fit
Boom. Now you have ten videos you can make with ease.
You’ve already done the heavy work by writing the blog posts – now they just need to switch the media format and you’re good to go. In fact, it’ll be easier this time around because you’re taking the main points and talking about them in a rather casual tone – like talking about the topic to your best friend after a round of drinks.
From there you can:
- Make a list of blog posts you wanted to be popular and turn them into video
- Break down some of your popular posts into individual segments
- Include reviews, interviews, or other easy-to-produce forms of video
Think within that realm of three minutes.
You want to garner enough interest in the topic to engage the viewer. You then deliver the goods. Then you pitch the offer. Rinse. Repeat.
If the content is good, video quality is acceptable, and presentation enjoyable than you’re going to be perfectly fine – especially if your industry isn’t used to seeing it covered via video format (they can’t judge you because they don’t have a baseline to work from).
Gearing Up for Video Production
I was thinking that this part on gear selection should wait until we start going over the process of creating videos but you might as well get it out of the way. Having the gear ready should give you a little boost in motivation (since you made the investment, after all).
For the amateur video producer I would recommend either:
- Using a webcam or your smartphone video camera
- Using screencasting programs like Camtasia
I would also like to point out that sound is just as important as video quality.
If you can afford the investment – buy a decent microphone. You can find basic ones (headset models would work, too) for about $20 – $50.
The other item you may need is a tripod to keep thing stabilized if you’re shooting live video.
Finally, you’ll want either a flat colored wall you can record in front of or a nice, clean desktop if you’re doing screencasts. The point is to keep it from being distracting. You can go crazy with the green screen and other stuff at a later time – focus on the bare essentials for now.
So if I were you:
- Record a video with your phone and upload it to YouTube to see the quality
- Try downloading a trial copy of Camtasia and play around with the screen capture tool
Give yourself a few hours playing around with either of these. That’s more than enough time to understand how they work (on a basic level).
You don’t have to be a pro right from the starting point. You can learn as you go.
For now just entertain the idea of doing video for your business. Think of ideas for videos or consider shooting a video based on your best content to give a quick start.
Don’t psyche yourself out about being on camera. It’s worth it. It creates a lasting impression with your audience and helps to build that trust. Get over how you look and sound. It’s going to work.
Now – stay tuned for part two. We’re going to dive right into the video production process.