Google Plus for Affiliate Marketers
After its launch in June 2011, Google Plus has become the hottest name in social networking.
While the web community’s initial enthusiasm for this new tool has somewhat leveled off, it remains a hot property with a steadily growing user base.
However, with the goal of fixing many of the design and usability issues that plague Facebook, it’s likely Google Plus will find an engaged and active audience … once users start to see more of their friends make the transition from Facebook.
If you’re an affiliate marketer looking for an opportunity to broaden your audience, sell your products, and share your content, Google Plus presents a great opportunity. Here are a few ideas how you can get more out of Google Plus
Build your network
If you have an active, quality affiliate marketing site with traffic and sales, it’s likely that you have a group of followers that enjoy your content and use it to make their decisions when buying something.
But what if you could have access to more than 25 million new users? Because Google Plus makes it so much easier than Facebook to control access to your content, people are more likely to follow someone they don’t personally know on Google Plus. And that means that you’ll have an easier time getting new followers, because your followers can get access to your content without having to negotiate challenging privacy settings to protect their content.
Sign up with Google Plus and start publishing content related to your niche. You’ll open up new traffic possibilities you never could have imagined before.
Hang out with people
Google Plus hangouts work like informal webinars or Skype conversations. They’re a great way to get pre-qualified, interested traffic back to your site. For instance, if your niche is dog training, you could use hangouts to organize an online meeting with people interested in learning about dog training. Publicize the meeting through Google Plus, Craigslist, and online forums to get people to attend (you can have up to 10).
This is a great tool that benefits your affiliate business both indirectly and directly. Indirectly, it builds credibility for your authority in your niche. Directly, it can bring new visitors, and new traffic, to your site.
Integrate it into your WordPress site
Integrating Google Plus into your website should makes it easier for your visitors to enjoy and share your content. After all, isn’t easy sharing the best thing about social networking for affiliate marketers?
This article on Mashable covered a variety of ways to take advantage of the buzz around Google Plus. Using a simple widget, you can display your Google Plus profile information directly on your site. Or you can add the +1 button to your posts and pages with one of many WordPress plugins for Google Plus.
Mashable’s final idea, to use a Google Plus-inspired theme, is interesting, but probably a little odd. However, if your niche is very tech-savvy, it could be an opportunity to reskin your site in a way that improves your credibility with your audience.
Follow these tips, and you’ll start getting more out of Google Plus.
Have you already integrated Google Plus into your affiliate website? Let us know in the comments?