How to Get the Most Out of Your Guest Blogging
When it comes to making money online, it’s all about who you know and building credibility around your name or the web sites you run. Through guest blog posting you can gain exposure for your name, while also generating new readers for your blog and even bring in some new business.
In this post we are going to cover the importance of guest blogging and a few different ways it can bring you and your business more money and success!
Guest Blogging Brings Credibility to Your Name
When it comes time for you to start guest blogging, you will notice that many sites are quite picky on who they allow to publish guests posts. Since most of the blogs that people want to guest blog on, are high authority and well read blogs, all guest posts have to be extremely high in quality.
On the flip side, as hard as it is for you to get your guest posts approved, it’s well worth the time and effort. Once your content and name is seen on these high value web sites and blogs, it will start to bring credibility to your name. Not to mention the power of incoming links from these authority sites.
Finding a Niche, and Thriving in It
The “blogging” and “make money online” space is interesting and funny at the same time. While you may think it’s harder to make a name for yourself in such a saturated and competitive niche, it’s actually easier than you think.
With so many sites and blogs looking for new content, it’s not that difficult to get your guest posts approved. However, with so much content and competition, it’s much harder to dominate and monetize your guest blogs.
Instead of looking how you can be a small fish in a big pond, you may want to focus your efforts on smaller niches and blogs that you can guest post for. In smaller niches you will have less competition and it may be easier for you to become an authority in that niche, as people are still looking for specific and quality information.
How to Make Money Through Guest Blogging
Now that you have an idea of how you can build credibility around your name through guest blogging, and how some niche markets may be easier than others, it’s now time for you to focus on how to monetize your guest blog posts.
The majority of guest posting is usually just for the link back that sites will get in the author section, but the real power of guest posting is in the message you are delivering and how it related to the users you are writing for.
Your guest posts should not only engage the reader, but also make them want to learn more about you and see what you have to offer. There are several ways to monetize your guest blog posts such as, ending with a product or service you offer, providing case studies of your consulting or how to improve a service or by sending readers back to your web site and through a newsletter or sales funnel.
The Importance of a Good Author Bio in the Footer
At the end of each guest post, you are usually given a line or two of text to write about yourself and tell the readers what you do. Most people don’t take advantage of this area, and will just write their name, web site and a boring description.
Remember, this is your last chance at engaging the reader and getting them to take action, so make sure your author bio leaves a lasting impression.
Here’s an example of a bio that I would want to add to any guest posts I was writing.
This guest post was written by Zac Johnson, a self taught entrepreneur who has been making money online for over 15 years. To learn how you can start making money online and work directly with Zac, visit his blog at www.ZacJohnson.com.
As you can see, the author bio above successfully describes the author, relates to the user and makes them want to learn how to make money online, opens the opportunity for personal consulting jobs, and lastly, gives the reader an out to visit my site right now.
Putting Everything into Action
We just covered a few of the many benefits of guest blogging, and now it’s time for you to put everything you learned, into action. Research the top blogs within your niche and build relationships with these bloggers, while also offering quality content to post on their blog. Don’t forget about the importance of writing a killer author bio at the end of your post!
As you continue to build your name and authority web sites, don’t forget to pass on the favor to fellow bloggers when they come asking to write for your blog.