Guide to Getting Started with Email Marketing
Time and time again, you’ve heard the expression: “The money is in the list”.
This expression represents the thought that no matter what happens to your website, whether it gets the dreaded ‘Google Slap’ or falls under the attack of hackers, you’ll keep access to your community.
The list can take a life of its own; there are many different uses for it which will be explained, in detail, throughout this guide. In the meantime, keep the thought that owning a list creates a brand new revenue stream for your affiliate marketing and builds an uninterruptable platform to reach your followers even in the face of online ruin.
What is Email Marketing?
You may have a vague idea of email marketing from what you’ve read on other websites but the reality is that you already know far more than you realize because you’ve been receiving email marketing messages since the moment you signed up for an email account.
Email marketing, in its basic form, is simply using email as a platform to deliver a message. However, it’s how you use it to reach your end goals that make this form of marketing so powerful.
These are just the tip of what’s possible with email marketing and publishing through the platform:
- News updates
- Product launches
- Building a subscriber list
- So on and so forth
Email is direct marketing which means you are speaking directly to the subscriber in place of releasing a public message that may be hit and miss with the entirety of the web and its users.
So then, why would you want to bother with email marketing in your affiliate business?
There’s quite a laundry list of pros and cons, let’s clear it up with the most important ones:
- It’s dirt cheap
- It can be personalized per subscriber
- Delivery is nearly instant (or can be scheduled)
- Automatic responses on subscriber actions
- Everything can be tracked and optimized
- There are spam laws to take account
- You could send mixed messages
- It’s another business item to manage
- There are legal troubles if you break the law
Although the cons may seem harsh, you don’t need to worry if you play by the rules and utilize this guide to the best of your ability. The good parts greatly outweigh the rest and you’ll soon realize the incredible rewards and opportunities email marketing will reveal to your affiliate business.
The Essential Tool of Email Marketing
Email marketing is actually a suite of tools that forms the entire platform, such as:
- An autoresponder
- HTML & WSYWIG editor
- Split testing tools
As a whole, the most important element is the autoresponder which can be used to automatically deliver emails based on a sequence upon subscriber interaction. The most common occurrence of an autoresponder is to deliver the initial emails and sequence to a subscriber depending on what you’ve setup upon sign up.
The most attractive email marketing services, at this time, are:
Each of the services mentioned have the main ‘toolset’ described earlier. The prices for each service vary depending on your list size but either way, you’ll get a quality service whichever decision (though, we highly recommend iContact because it’s the industry leader. Learn more here).
Find a nice balance between your budget, included toolset, and specific tutorials available for each.
In all, you sign up for one of these services which gives you access to an administrator backend to build and manage your list. The autoresponder is the backbone for building your list whereas broadcast emails are used for quick, one-off updates. The included tools are there to aid you in the setup, testing, and optimization to ensure it can be easily delivered and styled to match your business and its message.