The Beginner’s Guide to Infoproduct Development: The Finishing Touches [Part 3]
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This article is part of a five part series covering the topic of infoproduction development and launch.
At this point, in the infoproduct development series, you’ll have found a profitable topic for the product and completed the heavy work of its development; now we’re moving onward to finishing the “package” to give the work a little extra “oompf” so that it becomes a bestseller.
The example we have been sharing is related to developing an eBook but you’re more than able to expand your product offering into other media formats such as video and audio – not to mention different income sources such as premium tiers or membership areas.
It’s the inclusion of expanded media that brings additional value to your product offering.
We’d like to share a variety of extras you could include to fill out your offer beyond the basics, and some of the ways to tweak the main offering so it’s attractive to your community (and may find its way into an affiliate program of its own).
Here’s how to do the finishing touches …
Improving the visual design of the product
The product “packaging”, albeit a graphic, is a very important element of increasing attention toward the product and closing the sale since people want to be assured the product they purchase has a professional appearance.
No doubt, you’ve seen a handful of information products during your time on the Web. More so, you’ve most likely seen product graphics that aren’t entirely stellar which put you off from going any further. The graphic for these products aren’t enticing so you naturally feel the information, contained in the work, couldn’t possibly be of value (even if it truly is).
Creating the image for the information product is very easy; there are many different methods to approach designing covers and other graphical elements of an infoproduct, including:
- Scripts and templates within Photoshop
- Online services such as MyeCoverMaker.com
- Pursuing freelance services
Those aren’t inclined at graphic design would benefit greatly from the guidance of a freelancer experienced with book design, but those that take the DIY approach can find many templates over at CodeCanyon.net, scripts (free and paid) from doing a Google search, or working their way through one of the many online services.
The main goal with the graphic design of the infoproduct is to give it a physical look (3D) which gives the impression that it has some “weight” and it’s not just a big file with information.
Increasing the earning potential of your infoproduct
There are two excellent ways to take your information product and turn it into a passive income stream on top of the up-front sales, these include:
- Injecting affiliate links to resources
- Creating tiered versions of the product
The first is easiest since it’s something you’re already accustomed to doing in your affiliate marketing business; all you need to do, to maximize the work, is to link to your references and resources using your affiliate links.
Alternative ways to inject affiliate offers is by sending people to resource pages on your website, including micro-reviews within the context of the work, or including extra customer support through worksheets and checklists which also use affiliate links.
Note: Some individuals may feel you’re sapping them dry by adding too many affiliate links in the work since they most likely thought they were receiving a thorough piece of work that wouldn’t require additional purchases to complete what they’re learning.
The other method would be through tiered pricing.
Tiered pricing is a great way to boost your income from the information product without adding too much extra work on your end. A basic, intermediate, and master tier level of product offers will allow anyone to purchase the product based on their budget but there are built-in incentives to encourage customers to upgrade to the next level.
Here is an example of what you could offer:
- Basic: eBook
- Intermediate: eBook and video interviews
- Master: eBook, video interviews, worksheets, and direct contact
Each tier could come with a different price point and payment model depending on the amount of value you deliver with each offer. In fact, you could even include a subscription model to one of the tiers if you want to include continual support for the big spenders which, in return, would increase your earnings each passing month.
In all, we suggest you use a clever mixture of affiliate links for resources and playing with the price points to maximize your product on the market. Remember to set it at just the perfect level to encourage affiliates if you place the product on an affiliate marketplace (usually around 50% commission). Then, you’re ready to get rolling and will have a variety of offers to the community.
Preparing for launch and gathering marketing resources
Last on our list is the process of putting together everything you need prior to the launch.
These items which you’ll want to cover include:
- Testimonials from the initial group sample
- Marketing strategies and outline
Of course, take a look at other sales pages and gather data from your experience with buying information products since you can use these real-world examples as part of your swipe file and overall strategy. Keep a record of sales emails you receive from other lists and try to work the marketing pitch around the ones that really caught your attention.
First, gather those important testimonials that will be placed on the sales page. Pass off your infoproduct to a few of your long-term community members and other important people in your niche. Grab their picture and a quote from them which will aid in the sales funnel since it reinforces your authority in the industry.
Second, work over your marketing strategies which may include advertising, guest posting, interviews, and other traffic generating methods that will bring people to your landing page. Likewise, figure how you will respond to feedback and criticism about your product during the launch so you can answer any issues and problems that may arise during the launch. In essence, be prepared for the launch with everything you can when it comes to the marketing.
Finally, gather some of the frequently asked questions and have them answered on the landing page or part of the sales page. These FAQ’s will help people overcome any buyer remorse one faces when completing the purchase and will stop interruption during the launch from having to answer each and every person that has a common question.
Keeping the momentum and drive
All-in-all, going the extra mile by adding a bit of visual flare, including affiliate links in the resources, and preparing for the launch will get everything up and in motion and on your way to success. You’ve made it to the tipping point so it’s now just a matter of pushing it past the edge and cruising to the full product launch. It’s go time!