The Beginner’s Guide to Infoproduct Development: Setting up Shop [Part 4]
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This article is part of a five part series covering the topic of infoproduction development and launch.
The sales process, when selling information products, must be timely and intuitive. The buyer should be fully aware of what they’re purchasing, its price, and how it will be delivered to their inbox. Not only that but you may have to first overcome an individual’s rejection of information products since it’s still a relatively new format hitting the mainstream market.
There are many vehicles for delivering your information product to paying customers; each comes with their own pros and cons.
This part of the information product guide will take you through what is needed to begin selling your product on your website or within an affiliate marketplace (your choice); you’ve already chose an idea, formed the product, made some tweaks, and so now it’s just a matter of getting it into the hands of a hungry market.
The Bare Necessities of a Shopping Cart
There are big, elaborate shopping carts built for mega ecommerce stores housing thousands of products and then there are simple, direct gateways meant for selling a single product.
Truth-be-told, a simple shopping cart is the best option if this is your first foray into selling an information product. However, there are many features you’ll want included in order to make your life easier and the sales process much quicker for the buyer.
A few bare essentials needed in shopping carts include:
- Easy integration onto your platform
- A simple checkout process
- Responsive design and layout
- Coupon codes and discounts
- Tracking, analytics, and backend
Go through the ecommerce stores you frequent and take a mental note of the shopping experience on each of the platforms; take notes of what each shopping cart requires to complete the transaction along with the look & feel of the cart.
The easiest method to implement a shopping cart is offered by Paypal which allows you to embed a checkout button on any page, plus it’s likely you already have a Paypal account.
The only trouble with basic shopping carts such as Paypal is its lack of product delivery which would have you manually sending the file to each buyer based on the email address you receive.
The better option is to use a shopping cart that has automatic product delivery such as one offered by GetDPD, ModularMerchant, OneShoppingCart, FoxyCart, and others you can find doing a “shopping cart for files” in a Google search.
These types of shopping carts allow you to upload your work and have it delivered once the checkout process is completed which saves you a lot of time and hassle in your daily activities.
In all, the robust, simple shopping carts will come with most of the bare essential features. Built in product delivery, discounts, coupon codes, and even social sharing will make for a very profitable mode of sales so take a few hours to do your research and find the cart that best suits your product and website.
Setting Up on a Domain
To go further in-depth of embedding code, here is a video of how you could add a checkout button to any page on your website:
Those experienced with adding an email opt-in code to their website will feel right at home when adding product checkout buttons – the only main difference is the backend and configuration of the cart but you’ll certainly get a grip on it once you play with the options and read the numerous tutorials provided by each shopping cart host.
Going with an Affiliate Marketplace
There are a lot of affiliate marketplaces available at your disposal for selling information products but two that should immediately come to mind are:
Both have wonderful features for listing products, managing the delivery of the product, and inclusion of an affiliate backend if you wish to take your sales to the next level by recruiting your own team of affiliates.
Clickbank is, by far, the most popular option for selling information products since it’s one of the oldest and most trusted though E-Junkie has many of the same features and trust as the former marketplace (with a few easier-to-understand options).
Those seeking the use of Clickbank for their product delivery will need to pay a fee to list their products but access to the marketplace will give you an edge in recruiting affiliates due to the reports and analytics provided to members seeking offers to promote.
Here is an overview of how to get started on the Clickbank platform:
Here is another if you choose to go with E-Junkie (though it’s using physical products as the example – it will still give you the basics):
In all, a marketplace will give you the complete package for selling information products, online, and will grant you access to more than enough tools to promote and increase sales so it’s well worth the price if you see a great reception with your product launch.
Things to Remember
When selling information products – consider the following:
- Find a respectable price for your product so it’s accessible to your buyer’s without breaking the bank but also keeping it high enough to encourage affiliates to promote the offer.
- Keep the sales process as simple as possible without any hang ups; leave no doubt in the buyer’s mind from the moment they add the product to the cart to the moment they receive the download link.
- Create a follow up sequence that thanks and congratulates the buyer on their purchase, along with methods of contact for tech support, inquiries, and refunds.
- If you’re planning on selling just a single product than Paypal + shopping cart front end will be your best choice since it’s easy to integrate and then make the transition to marketplaces once you can confirm the product has potential on a larger scale.
Uploading and configuring your information product in a shopping cart will be a little scary when you first start playing with the code but it’s a cinch once you’re in the system and modify the code; otherwise hand it off to an experienced freelancer (which won’t be entirely expensive).
With all that in mind – you’re ready to begin selling your information product.
You should have a proper product landing page when you’re working with the shopping cart but you could take a minimalistic approach and keep it to a small blurb – it’s your choice – but you should definitely test what works best.