Q & A: How often should I create content?
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The churn of online content can be a tough challenge to those that are holding down a normal job, can’t get into the flow, have a creating block, or simply find it troublesome with its creation.
There are times when you put hours of effort into a single post only to have it passed over within the community. Other times you may create something on the fly and have it become a viral hit.
Affiliate marketing greatly benefits from regular content creation because it allows you to capture more keywords, pitch more products, and give more to the community.
The question today is “how often should I create content?”
The quantity versus quality
The quantity vs quality debate is always going to be at the forefront when talking about content creation (and rightly so). Realistically, though, you should look beyond the arbitrary numbers and, instead, focus on whatever you think you can do consistently.
Generally you’ll find a schedule something like this:
- Monday through Friday (daily posts)
- M, W, F (off-set posts)
Doing something daily just means that you’ll probably won’t be able to get a deep into the topic (which sometimes works if you want to spread it out over multiple posts like in a series).
Going for something weekly or monthly allows you to have those extra days to do additional research and so that when you do hit publish it gives the community some time to let it all sink in (and actually work on said topic).
What I’ve found is that it really comes down to whether you can stay consistent with the content.
- If you can do a daily post you feel is quality material then go for it!
- If you need time to product content then don’t fret that it’s on a larger timeline
The affiliate conversion throughput
One thing to consider in all of this is whether the content has throughput.
Something I learned a long time ago that really made the affiliate earnings scale was understanding that you don’t really want to create the “best” article you can.
- If it’s too thorough then it gives everything a person needs and this means they have no incentive to look up other resources
- You end up tacking on extra sections because you’re trying to reach perfection and this only leads to missing deadlines
- Content that’s too packed with information sometimes pushes people away that may want something quick and actionable
- You can wind up creating content that doesn’t really give a central point and so the community can’t really get a conversation going because it’s all over the place
In a lot of ways you should possibly create content that’s “passable” in the sense that people can check it out, get some great information, but leave with additional questions so they want to find out more.
- When people want to find out more they get invested in the topic.
- When people are invested they are willing to purchase higher quality content
Think of this throughput when you sit down to create content and it will certainly keep you in line with the whole quality versus quantity debate.
The middle-ground with content
Ultimately the number of content pieces you produce will vary depending on projects; the former two sections will give you a basic direction but, personally, I’ve found the two major factors that determine what and how often you’ll create content is based on creativity and demand.
- AffilitePrograms.com, for example, is in a niche where things change daily so it makes sense to create content Monday through Friday.
- A small business blog I manage doesn’t quite need to be on the M – F schedule but there is so much to cover that a daily post is easily doable.
- A personal project of mine is slower paced because it’s focused on larger, in-depth tutorials so in this instance a post once a week seems to be the best fit.
Each of these could be sites that multiple pieces of content goes up each day because of the sheer amount of topics that can be covered but each are tailored to their respective communities. The community for each has a different demand and so by matching it you end up creating the perfect middle-ground in the content creation.
For your site I would recommend doing an experiment to see:
- How well the community receives X amount of posts throughout the week
- How long you feel you could keep up with that production process
- What sort of ROI it’s delivering based on real analytics
It’ll take about a month or two to figure this “sweet spot” but once you have it you can then begin to really scale your content creation efforts and watch your affiliate income rise with it.