Choosing better merchants (and a better niche)
The sheer volume of the Internet can make affiliate marketing seem like a daunting task. How can you successfully target a wide range of customers within such a large online space? Surprisingly, as an affiliate, you may find more success by reducing the number of offers you promote and concentrating on marketing towards a niche.
Niche marketing – or targeting a small, specific group of potential consumers – presents affiliates with a range of exciting opportunities.
If done properly, focusing on a particular segment or vertical allows affiliates to generate a much better ROI. By marketing towards a niche, you can focus your budget and time directly on consumers who are more likely to actually make purchases. When targeting a niche, you are not attempting to convince your audience to buy anything. They already desire to make a purchase; you just need to ensure this is done through you.
Focusing on a niche also allows affiliates to maintain focus and produce better content. Trying to market universally will make you a jack of all trades, but a master of none. Focusing on a niche allows you to master your domain, which is key in maintaining long-term returns.
One of the best ways to successfully target a niche is to actually care about the product or service you market. Target audiences can easily distinguish between an affiliate merely trying to make a sale and an affiliate promoting a product that he or she genuinely uses and loves. You will alienate people if you come off as nothing more than a salesman, but you will impress people by being honest and informative.
This need for information is another reason why you should only target niches which you personally support and understand. Since you are targeting a smaller audience it is essential to build your audience’s confidence in your knowledge of the product. This will help facilitate direct interaction between affiliate and audience, which can successfully lead to consumer retention. It’s difficult to do this successfully if you’re promoting insincerely.
When you actually care about what you are promoting, you will become more aware of additional resources that will allow you to succeed in your niche. For instance, you’ll know which forums to visit for your audience’s opinions on what you are promoting. You will also be able to engage with these consumers directly and effectively through social media.
Niche marketing is similar to building a community. Affiliates must take measures to be personable and relate to their consumers. Many marketing approaches don’t always offer a personal experience, which is precisely what makes niche marketing so useful. People prefer to be spoken to directly and react favorably to something as simple as sending personal messages as opposed to mass emails.
It is also important for niche marketing to be dynamic. You should take into consideration each and every opinion you come across. By doing so, you can make your potential customers that visit your website feel as if all of their needs are being met. After all, a happy customer is a returning customer.
Are you an affiliate that markets products and services to a niche? Are you a consumer who has felt ignored by dispassionate affiliates? Or do you just have some questions regarding niche marketing as a whole? Please don’t hesitate to leave some feedback below.
Nicole Young is an affiliate manager at the company Share Results. She entered the world of affiliate marketing after moving to Montreal in 2009. Originally from New Brunswick, Nicole completed her BBA at the University of New Brunswick with an honor in Marketing and International Business. Aside from building strong relationships with her affiliates, Nicole spends her days overseeing the growth of the programs she is managing, negotiating deals, blogging, assisting affiliates with the development of their marketing campaigns, and staying up-to-date with industry news and trends!