Affiliate Marketing & Programs

How-To Get Past Spam Filters In Your Email Marketing


There’s nothing worse than loading up an email, sending it out, and it hitting the spam folder of your recipients. Spam folders instantly put a block to your email marketing efforts which is often the bread and butter when it comes to earning affiliate commissions.

Doubly worse is when you’ve created an email course but your audience only receives a portion of it. Suddenly the emails are out of order and you start losing interest in the subscribers.

The reason for your emails landing in spam can come from many different situations.

If you don’t want them being there then consider some of the following…

1. Ask

I would say the first thing to do is to ask your subscribers to whitelist your emails. The message can be displayed on your sign up page or part of your opt-in box and by doing so they will be aware that your messages may not come through and unflag the emails as spam.

2. Provider

Another preliminary item to take care of is to make sure that your email marketing providers hasn’t been previously blacklisted. The major email services are in good faith with spam so it’s always worthwhile to spend the little extra to go with a service like Aweber or Mailchimp to make sure that you’re not working with a company that isn’t fulfilling their service.

3. List(s)

Always build your list from your fan/customer base.

Do not:

  • Buy/rent lists

  • Scrape sites for email addresses

  • Abuse email submissions that aren’t intended for the list

The point is to have people that actually want to hear your message – not the randoms that receive your email and have no idea who you are or what you’re trying to do.

4. Content

Know exactly what you’re going to cover in your email and stick with the tone and topic. Avoid doing the ol’ switcheroo half way through the email else you’ll tick people off and they may begin flagging you for spam. Enough times being flagged as spam and your provider may drop you from their services.

Try to balance content with sales. A good rule of thumb is to do about five normal emails per one sales letter so this way you’re not overloading followers and having them feel like it’s just a constant flood of advertisements.

5. Triggers

Avoid including words like:

  • Free

  • Anything alluding to drugs

  • Sometimes even dollar amounts

Likewise, don’t get excessive with exclamation points, special characters, and font colors & sizes that come across as being unprofessional.

6. Subscription Options

You’re required to include an unsubscribe link somewhere in your email (almost always at the bottom). Don’t try to “bury it” by including a ton of extra space below your content and don’t try to hide it by matching the link color with the background. If people want to unsubscribe then it’s their choice and actually better in the long-run so you’re not putting in extra effort on someone that isn’t listening.

7. Compatibility

Try to include both HTML and Plain-Text in your emails for those that may not have email services which allow HTML. If you don’t have a knack for designing HTML emails then go with templates you can find on many design marketplaces.

Bonus Information

Email is fickle at times so a lot of it is trial and error (along with using best practices). My suggestion would be to look into the documentation provided by your email marketing provider (they’ll have tons of articles and tutorials to help) so you know how to best use their service.

If you’d like to learn more then take a look at the following:

Good luck and happy emailing!

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