Affiliate Marketing & Programs

How to Integrate the Amazon Associates Program with Your Site


How to integrate the Amazon Associates program with your site - affiliateprograms.comIf you’re an affiliate in the Amazon Associates Program, how are you integrating Amazon’s links into your site? Do you painstakingly copy every text and image link from the Amazon link tool? Or do you opt for the lazy method of copying the low-converting Amazon widgets to your site?

If you’re copying the links and images, you’re going to create pages that convert well. That is, as long as you’re creating a site with lots of original content. But you’re probably spending a lot of time writing your posts and publishing them to your site.

If you’re autoblogging, or worse, manually pulling content from Amazon’s site and reusing it without rewriting, you won’t get far. Google’s recent Panda update has made it tough for the lazy affiliate marketer to get rich quickly. Affiliate marketing is becoming more and more a skill for the writer/editor who can create great copy while also following SEO best practices to assure that copy generates as much traffic as possible.

So as an Amazon Associates Program affiliate, how can you focus on creating great content while still getting lots of profitable links on your site? The best, and easiest way to do that is through a plugin. But when you look at the wide selection of paid and free WordPress plugins available, how do you make that choice?

We’ve created a short list of plugins and themes you should consider, and a few you shouldn’t. Check this list below for more details on why.

Recommended WordPress Plugins

WP Zon Builder is a product we’ve reviewed before, and it remains our favorite. In addition to having flexibility in the way you can display products which no other Amazon-specific WordPress plugin has, it is backed by a terrific developer and superb support.

ReviewAZON is another popular WordPress plugin for creating an Amazon Associate Program affiliate site. It has good documentation and the sample sites we built were easily done. A great runner up.

phpZon Pro is another good solution. We liked the easy of use, but were less happy about some of the challenges of entering in original content. This is a good choice for a very focused niche site.

One thing you’ll notice is that all of the above plugins have a cost. And while it might be true that the best things in life are free when it comes to rainbows and unicorns, that’s not necessarily true for WordPress plugins.

Free WordPress Plugins

In fact, you’ll find there are several free plugins that do exactly what the premium plugins listed above do. So why would you spend your hard-earned money on something you can get for free? There’s are good reasons.

First of all, some (but not all) free plugins have noxious terms of use. For instance, they might redirect a visitor toward Amazon with their own affiliate ID if you forget to put your affiliate ID in a post.

In other cases, the free plugins are simply copycat, “borrowing” code among themselves. They paid plugins above provide quality, original code. The advantage of using a product with quality software coding is obvious. It’s less likely to break and create downtime for your site. And in the middle of a spike in traffic, do you really want to risk losing sales?

Things to Avoid

In closing, it’s important that you know what you’re getting into. Make sure you’re testing the plugin that you’re using so that it’s accurately passing your data to Amazon.

Also beware of the claims of the product you’re buying. Autoblogging seems to be the fad of the year, with affiliates getting rich scraping content from other sites. The problem is, I’m not hearing from affiliates who are making more than a few dollars a month from their autoblogging sites while the folks selling the autoblogging software seem to be doing well. Mixing up Amazon reviews with original content is a great strategy. Mixing Amazon links with scraped content will probably be a less productive use of your time.

Regardless of which plugin you choose, promoting the Amazon Associates Program can still be a great source of revenue for affiliate marketers. Let us know how your Amazon site is doing in the comments below.

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2 Responses to How to Integrate the Amazon Associates Program with Your Site

  1. ellen September 21, 2011 at 6:36 am

    I guess the only thing is, I dont’ know what i’m doing wrong but, i have a lot of traffic yet no money coming from amazon.;(

    • Jeff Greer September 24, 2011 at 6:48 pm

      My advice would be to look at ways you can pre-qualify your traffic. Can you focus on product and brand-name keywords?

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