How to Sell Weight Loss Offers to Men
Contrary to popular belief, men struggle with staying healthy and losing weight just as much as women do. Especially with the New Year upon us, men are looking for ways to lose weight and stay healthy in the year ahead of them. New Year’s resolutions bring an influx of men returning to their local gym, as well as an increase in gym membership purchases, diet program purchases, and weight loss purchases by men. Basically, the New Year is a great opportunity for diet related companies to jump on the bandwagon and increase the sales on their products and services. To reach the men interested in diet and weight programs, companies may have to set out on a slightly different marketing campaign.
Diet Affiliate Programs
There are many products and services offered online that are somehow related to mens’ health and diet issues. There are online magazines, online sites and online directories that specifically deal with mens’ health. By joining a diet affiliate program that has a mens’ health category, companies that belong in this category can essentially “partner” with companies that offer products that are related to their own products and services. After all, if a male visitor to a site is interested in diet program information and they visit a diet pill website and your company offers health supplements for men, it is very likely that the visitor will also be interested in your product. Diet affiliate programs, therefore, allow mens’ health related businesses to piggyback off of each other in order to increase sales. Most of these diet affiliate programs directed toward men are pay-per-click programs so a health related business can be listed on a site and is only required to pay for visitors that actually click on the link to be taken to the business’s website.
Diet Affiliate Directories
Many diet directories online are free to list a link to your website as long as your site relates to the category that you are listing in. There are also online directories that do have a monthly costs or pay-per-click cost involved. The benefit of listing a diet related website in a directory that has a mens’ health sub-category is that these types of directories will reach the target market, which is men that are looking for health and diet information. Since directories usually obtain high rankings in the search engines, someone searching for anything that may be listed in the directory will land them on the directory page. This is a chance for your business website to receive more traffic because these men are searching for a health or diet related item and your site will show up in the list, the chances are higher that the visitor will click on your site. And since these directories are usually free to add a listing, it doesn’t get any better than that as far as cost effective male marketing is concerned.
While searches for mens’ health and mens’ diet options may taper off as the year progresses, the first half or so of a New Year is the perfect opportunity for these types of businesses catering to men to ramp up their marketing efforts, promotions, and ultimately their sales.