Affiliate Marketing & Programs
 

Neverblue To Be Sold at Auction

 



We regret to inform you that there are some bad news coming from team Neverblue…


Velo, the parent company of Neverblue and Neverblue Email (AKMG), is moving forward with the sale of its assets at a bankruptcy auction, as first reported by DowJones.com.


Yes, that means bankruptcy.


Neverblue is/was one of the leaders among performance-based online marketing companies focused on lead generation and acquisition, or like we like to call it – one of the leading affiliate networks online.


Not surprisingly, however, when you go to Neverblue.com you’ll see not a single mention of the whole situation.


And the situation is indeed a serious one. The whole idea of the auction is to sell Neverblue to pay Velo’s debts. Quite simply, the whole network will go to the highest bidder.


Interested bidders can submit their offers until July 27. The auction will then take place on July 31 (this year).


Why Does This Affect Affiliates?


The whole problem for affiliates is that, formally, the new owner buys the company only for its assets, not debts. Of course, they can pay off those debts, but you never know how this is going to play out exactly.


One of the main dangers of such a situation is that affiliates and publishers could not be paid.


Obviously, the company could no longer function if it refused to pay their affiliates and publishers, so we let’s not be all that pessimistic. Not getting paid is the absolute worst case scenario.


Neverblue decided to address this issue by releasing the following statement:


“[…] We believe that both our lenders and any potential acquirer would be highly committed to ensuring that the Neverblue companies can fulfill their potential and continue to offer the same great service clients have come to expect.


Our business is performing well and we continue to operate business as usual without interruption.  We value our relationship with you and look forward to continuing to work with you for many years to come.”


Should you do anything else than wait to see how this plays out in a couple of weeks? There are only two options now. You can either pause all your Neverblue campaigns and try to get your money out as soon as possible. Or you can proceed as usual if you believe that affiliates and publishers won’t be affected by this situation. What’s your take on this?


VN:F [1.9.18_1163]
Was this article helpful to you?
Yes
No

 
Tags:
 

3 Responses to Neverblue To Be Sold at Auction

  1. Leanne Lowe June 7, 2012 at 3:24 pm

    Hello,
    Could you please post our full statement.
    Thank You,
    Leanne
    ______________________________________________________________________________________
    Neverblue and Neverblue Email Operate Business As Usual
    June 4, 2012
    “As our parent company, V2V Holdings LLC, noted in its initial chapter 11 filings, its Board of Directors and
    senior lenders are considering a potential sale of Neverblue Email and Neverblue. As part of this process,
    Neverblue Email affiliates recently received a legal notification that outlines the bidding procedures for the
    sale of the Neverblue companies. As a result of this process the Neverblue companies will be sold to either
    the lenders (including General Electric Capital Corporation and Goldentree Asset Management) or a
    strategic or financial acquirer. We believe that our lenders or any acquirer would be highly committed to
    ensuring that the Neverblue companies can fulfill their potential and continue to offer the same great
    service clients have come to expect. Our business is performing well and we continue to operate business
    as usual without interruption.”

  2. Steve Aff June 7, 2012 at 8:22 pm

    Not paying affiliates is also the least likely scenario. Neverblue is profitable and, any organisation that buys it is unlikely to want to stall a healthy business. It’s the parent company (a holding company) that is bankrupt. Other than the issue if ownership, the two seem to be unrelated.

  3. Pace Lattin June 11, 2012 at 7:51 am

    Thank you again for basically copying my articles, my opinions and changing words around.

    Please try to get some of your own articles and opinions.

Leave a Reply

Your email address will not be published. Required fields are marked *

*


 
Notify me of followup comments via e-mail

Sign me up for Daily Updates from AffiliatePrograms.com!
 
Get the Hottest Tips & Updates

Subscribe to our Affiliate Secret Tips Newsletter and get Exclusive weekly Updates

We will not share this info with any third party.

People Love Us!

Product Reviews

More in News (53 of 112 articles)

EXPOSED: The Big 3, Highest-Grossing Affiliate
Niches and How To Get Started Earning

Download this Free Guide to Find-Out

  • Tips to Stand-Out Against Your Competition
  • Get the Inside on the Best Programs to Partner With
  • Uncover the Keys to Exploding Your Commissions

We hate spam as much as you do. Please review our Privacy Policy Here.