Five Non-Affiliate Skills Worth Knowing (to Become a Better Marketer)
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There are a lot of tricks to the trade you supposedly need to master in order to be a successful affiliate marketer. These include items like search engine optimization, email marketing, paid advertising, website development, community building, and so much more.
It’s without a doubt that knowing these items, even on a basic level, will give you more than enough to have a go in this industry.
Your skills shouldn’t find limits to the basics.
In fact – there are many skills that are worthwhile to learn which will greatly aid your business (some of which aren’t even related to marketing).
Here’s what I’m talking about:
Graphic design, even on a basic level, will become a very handy skill in business. Understanding graphic editing programs and design best practices can help you develop items such as advertising banners, infoproduct mock ups, wireframe models for projects, or great elements for online video. You will also pick up additional skills in team work and management. Overall, getting some skill at graphic design will help your business save money and you gain a full control over the project.
The art of storytelling helps you capture the imagination and emotion of your audience. By telling stories you make them a part of the experience. When they feel – they project themselves as part of the story (they take over the role of the protagonist). When you capture people in a story they will often feel compelled to share the work because it has left an emotional response. They also may be willing to make a purchase because they were able to feel the benefit of a product or service included in the story. But, overall, storytelling is simply fun and an engaging way to create content for your audience without having to be so rigid all the time.
What you do with your time is up to you but if you’re supposed to grow your business then you shouldn’t dilly-dally with your time. Understanding how you’re spending your time is amazing for freeing the stress in your work. Once you know how time is spent and where it must go you will no longer feel adrift throughout the work day. You will be able to set deadlines & goals, and achieve them by making logical choices with how you spend your time. It will also come in handy when managing employees of the business or partnerships with fellow business authorities.
- Down-to-Earth Guide on Time Management
- A Mega List of Time Management Resources
- Getting things done by doing less
Reading & Listening
I’m going ahead and lumping these two together mainly because if you can train your mind to remain calm and read for extended periods of time then you’re most likely able to sit and listen to others speak for a period of time (and actually understand what they have to say). You can read/listen but it doesn’t really mean it’s sinking in. You have to train your mind to absorb and process the information. You have to learn how to filter the noise.
The Web can be very impersonal since you’re sitting behind a screen. It’s easy to forget there is another human being on the other side. We sometimes lose our empathy for one another because we’re sitting across from them – having physical contact. Etiquette is just as important online as you’ve come to expect in the real world. You should be a decent individual when you’re online. When you’re a good person you will find that doing business becomes a pleasure. You will deliver better customer experience, you’ll feel passion for your work, you’ll network and grow better business relationships, and you will avoid fueling the flames of irate Web users (saving you a lot of headaches).
A wealthy affiliate is an affiliate that finds wealth in education.
Business doesn’t conform to a set of steps or procedures. It’s a mish-mash of trial and error.
To increase your odds at becoming successful I would highly recommend you go outside your comfort zone and begin learning some of the skills listed in this article. You may not see their immediate benefits when you begin learning them but in due time they will present opportunities for your business to grow.
What skills would you recommend, that are non-related to marketing, others should know?