Affiliate Marketing & Programs
 

OpenX Software Benefits and Drawbacks

 

Are you looking for a better way to efficiently manage advertising on your website? Doing so effectively is difficult enough with one site. Webmasters with several properties are often times overwhelmed by tasks related to ad placement, run times, clicks, and much more.


One of the top solutions for managing advertising is OpenX, an open source ad server that is currently in use on more than 100,000 websites spanning a variety of industries. As a free product, you don’t have anything to lose. Add in the fact that it is available as downloadable software or as a hosted service, and it is easy to see why so many are moving in this direction.


In short, OpenX can help you better manage your ads – from click counting to expiration dates.


Is OpenX Right for me?


In today’s day and age, many affiliate marketers use a content management system such as WordPress, Joomla, or Drupal. Does this sound familiar? If you are using one of these setups, there may be no reason to install OpenX. Instead, everything you need to manage your advertising is already available to you through built-in systems and plugins.


In short, there is no point in downloading more software, such as OpenX, if you don’t need to.





Who needs it?


If you are not using a blog platform (and even if you are), you can probably benefit from OpenX. This is what you need to do:


Compare the tools offered by your content management system to those of OpenX. Which one offers you better ad control? If you find that OpenX is the better of the two, it may be time for you to make the change.


If your website does not utilize a blogging platform, whether or not to use OpenX is a no-brainer: you should definitely give it a try.


Day after day, OpenX tracks roughly 900,000,000 banner impressions spanning more than 100,000 websites. Here is a screenshot of the type of “backend” information you can expect:



Features, Features, Features


Upon uploading advertising to your website, you can use the OpenX system to specify the “terms” of each. For example, you can set the timeframe, including dates and times, for the advertisement to be visible. Along with this, you can set limits for the number of clicks or impressions that an ad is set to receive. Maybe you were paid for 10,000 impressions. Once this target is met, the ad will immediately be discontinued until you take additional action.


If nothing else, OpenX allows you to automate the management of your ad inventory.


Along with adding new features, the team at OpenX is working on an advertising brokering system. If you are not getting the features above through your current provider, such as your blogging platform, get on board with OpenX today. As a free solution, you have nothing to lose.


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