Affiliate Marketing & Programs

The Official SEO Checklist for New Affiliates


Check 'em off one-by-one

Search Engine Optimization is an ever-changing field of theory but there many elements of a website that hold true no matter where the search engines take you. The following is an essential checklist of SEO factors you must employ as a new affiliate.


First and foremost, do your keyword research as thorough as possible to obtain the greatest rewards for your efforts of applying SEO in attempt to gain higher rankings and search traffic.

Your main (and secondary) keywords (short or long-tail) will ultimately determine the quality and quantity of your website traffic and potential earnings so don’t skip out of this important process.


The following are the most important items on your website – check them off as you build or optimize your affiliate website:

  • Main keyword is within the URL

  • Main keyword(s) within the Home Page title

  • Secondary keywords are used within sub-page titles

  • Meta description is relevant (to the page) and optimized with main/secondary keywords

  • Main keyword repeated in the <H1> tag

  • Secondary keywords repeated in the <H2/H3> tags

  • The content is unique and at a minimum of 300 – 400 words

  • Content contains keyword phrases for long-tail traffic

  • Internal links point to sub-pages using relevant keywords to destination page

  • Content is frequently updated

  • Page does not include black hat elements (pixel links, hidden links, keyword stuffing)

  • Web page is well coded and loads fast

  • Website does not contain duplicate content

  • Multimedia includes titles and alt text for search engine and visually impaired readers

  • Website navigation is effective and uses keywords

  • Web page URL’s are short and include main keywords or phrases

  • Website does not use excessive Javascript and Flash

  • Website does not contain broken links

  • Website is on web hosting not flagged for spam or malicious behavior


  • Website has a high Page Rank (build over time by trust and relevance)

  • Built a wide range of backlinks from relevant websites

  • Domain name has age behind it

  • No periods of long downtime and accidental re-indexing of dead pages

  • 301/302 redirects to updated or changed pages

  • Does not contain “bad” links from “bad neighborhoods”

  • Created and submitted a Robots.txt and XML sitemap

  • Joined social media websites and claimed publisher ownership of brand name

  • Developed an external content & social media strategy to build brand awareness

SEO, especially in Google, is a pseudo-science because of the secrecy of Google’s search algorithms yet the items mentioned above will keep you within the best practices and have you well upon your way toward gaining higher rankings, higher traffic, and higher earnings.

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7 Responses to The Official SEO Checklist for New Affiliates

  1. Free Wallpapers May 16, 2012 at 1:40 am

    Thanks for sharing these points. There are some points which i was also missing on my website buy now will take care of them.

  2. dvy May 16, 2012 at 2:50 am

    Indeed these are points every site owner should follow. Lately, Panda urges for quality of content so these 400 words should be relative and informative. Another point is design. Avoid design flaws as much as possible and know that design is a marketing tool!

  3. @GamblingSEO May 16, 2012 at 7:51 am

    A decent basic list, room for improvement.

    SEO has evolved a LOT since this stuff was all true [ahem...sources?] . There’s some huge ommissions here too.. No mention of microformats, OpenGraph, Canonicalization, rich snippets, accessibility the list goes on

    “Main keyword is within the URL” is not required for SEO,, strange to see it #1 on the list.
    Sure it can HELP, but we’re building sites for humans here, SEO is a secondary consideration, maybe even further down the list than that – maybe we’re building a brand [since brand traffic crushes SEO traffic generally]

    regarding Meta description ” optimized with main/secondary keywords” – why is this exactly? Google has been ignoring meta description [as ranking factor for a LONG time]. The meta description should be used for CRO and CTA only.

    i fail to see how technical on-site stuff like 301s/302s and downtime are EXTERNAL factors..

    maybe get a SEOer to write your SEO guides instead of a freelance writer.

    • Michaela May 16, 2012 at 4:29 pm

      Thanks for your expert comments! The content in the article is intended to reflect the title, The Official SEO Checklist for New Affiliates.

  4. Roman May 19, 2012 at 3:27 am

    Thanks for that. They all make sense however there are probably even more things to consider in the long run., For new affiliates those points are a good start. I also thought, that the keyword in the URL is not a must. It may help to rank a bit faster but this is not permanent if you can’t keep up doing a good SEO job over time.

  5. best ebay offer June 28, 2012 at 1:54 pm

    Heya look at our ping when you find a moment

    • Michaela June 28, 2012 at 1:58 pm

      What can we help you with?

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