SEO Tools: Which one do I buy?
Regardless of where you’re at in your affiliate marketing business – beginner, intermediate or advanced – you’re going to want to get as much traffic to your website as possible.
For affiliate marketers, it’s a fairly simply equation: more traffic equals more commission. That’s why you want to make sure that your site is as optimized as possible, delivering great content that’s also SEO-optimized.
The best way you can do that is by understanding what it takes to have great SEO – having the right elements on your site, with the right quality and quantity of backlinks. But if you’re not doing your research correctly, you won’t be able to take the right actions to get your site to the top of the search engine results pages.
When starting off in SEO research, many just use Google’s free keyword tool. While Google’s tool is great, getting the most out of it can be a slow process. I recommend that affiliates, at all levels, invest just a little bit of money in a premium SEO tool.
When you do this, you’ll find the investment pays for itself with many rewards. You’ll gain a more specific understanding of how the on-page and off-page elements of your site impact your position in the search engines. And that will help you take the right actions to boost your ranking. In addition, you’ll be doing your work faster and more efficiently, which will give you more time to create great content for your site.
Here is a list of the paid SEO tools the team at AffiliatePrograms.com uses on a regular basis, and a few recommendations to help you make a great choice for your business.
What it does: Raven is a suite of tools that covers all aspects of your Internet marketing. They help research, manage, monitor and report on SEO, email, social media and other Internet marketing campaigns. It’s been described as a project management suite for Internet marketing.
Who it’s for: Raven is used by thousands of online marketers worldwide, from Fortune 500 companies to solo SEO shops.
Recommendation: The full-service selection of tools might be overkill for beginners. But once you’ve got a firm footing and you’re getting traffic, Raven is a great suite of tools to take you to the next level.
What it does: SpyFu allows you to “spy on” the keywords that competitors use and improve your SEM and SEO strategies based on those. It shows what keywords competitors are buying on Google AdWords as well as the keywords websites are showing up for within search results.
Who it’s for: This is the perfect tool for affiliate marketers who need to know the how and why behind their competition’s success.
Recommendation: If you’re thinking of adding paid search to your marketing mix, this is one you’ll definitely want to check out. Or, if your competition is beating you, and you don’t know why, this is a great tool to help focus your efforts.
What it does: SEO Moz is a suite of 20 SEO tools that provides a variety of metrics related to your site, your competition’s site, and backlinks to both. In addition to monitoring your backlinks, it also monitors changes to your ranking in the search engines.
Who it’s for: SEO Moz is for the SEO professional, or someone who manages multiple sites.
Recommendation: If you’re an SEO intermediate or expert, you’ll get much more out of SEO Moz than beginners will.
What it does: Gives you easy-to-follow keyword research about your niche. Your content creation will be much more targeted and effective after using this tool. For instance, their “strategizer tool” is a great way to find relevant, low-competition keywords in your niche.
Who it’s for: Everyone, from SEO professionals to beginners, can benefit from Wordtracker’s data.
Recommendation: Sign up for a free account today. If you’re considering buying a paid SEO tool, you’ll want this on your list.
What it does: Provides competitive link intelligence about your site, and other sites. In short, you’ll know the number and quality of your backlinks and the backlinks of your competition.
Who is it for: While this is targeted to intermediate and advanced affiliate marketers, they have four levels of membership, including a free membership that’s ideal for beginners.
Recommendation: Check it out today.
What it does: Synnd is a social networking community that helps you quickly and easily generate backlinks through social bookmarking. According to their website, it’s the equivalent of having 1,500 people across the world promoting your content.
Who it’s for: It’s for marketers who don’t have a social network to build on, or those who want to supplement their small social presence with other support.
Recommendation: While I normally subscribe to the “if it sounds to good to be true, it probably is” school of thinking, in my tests with Synnd I’ve found it to work well. This is a promising tool that can help affiliate marketers do a better job marketing their sites.
What it does: Market Samurai is cross-platform (Mac or PC) software that streamlines a variety of SEO tasks, including finding the right niches and keywords to target as well as understanding your competition’s backlinks so you can go after the right quantity and quality of links to your site.
Who it’s for: Because it’s so cost effective and so easy to use, this is an ideal tool for beginners. In my tests, Market Samurai’s backlink tool proved to be just as effective as other tools I offered through a paid monthly subscription.
Recommendation: If you’re a beginner, you’ll want to spend the $149 on Market Samurai. If you’re past the beginner stage, you might still want to check it out.
Selecting a premium SEO tool is never easy, but it helps to have the feedback of others when you’re making your selection.
Please leave your thoughts about these paid tools in the comments below.