Shutterfly Buys Kodak Online Service, Expanding Affiliate Reach
Have you participated in the Shutterfly affiliate program in the past? If so, you know that it is one of the best in the industry. With the ability to earn $9 per new customer and 8% sales commission, you can make a killing as a Shutterfly affiliate.
Recently, though, you may be concerned about your place as an affiliate with this company. This is due in large part to the company’s acquisition of the Kodak Gallery online photo services previously offered by the Eastman Kodak Company.
The Kodak Gallery fits in well with Shutterfly’s current services by allowing users to store and share photos online while also creating printed albums, cards, and books.
Kodak has agreed to transfer more than 75 million customer accounts and images to Shutterfly. With this deal (estimated at $23.8 million) Shutterfly is immediately gaining additional market share. However, Kodak Gallery customers will be given the choice to opt out of the transition to the Shutterfly platform if they so desire.
Should Affiliates be Concerned?
While you have every right to worry about how this could affect your affiliate business, you should actually be happy that Shutterfly has made this purchase. With a larger customer base and further reach, it should be easier for affiliates to push the Shutterfly service.
Pradeep Jotwani, president of Consumer Businesses and chief marketing officer at Kodak, added the following:
“This sale is consistent with our objective of focusing Kodak on a core set of businesses in which we can most profitably leverage our technology and brand strengths, and provides a well-proven mechanism for ensuring that Kodak receives maximum value from these assets.”
As you can see, the Kodak team is committed to working side-by-side with Shutterfly to ensure a smooth transaction for current customers. In turn, this will carry over into the affiliate side of its business.
If you have yet to get involved with the Shutterfly affiliate program, there is no better time than now to test the water. Along with this acquisition, it would be no big surprise if the company begins to spend more money on advertising. As an affiliate, this can go a long way in boosting your business. Sign up for Shutterfly now.