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$1,000 On Marketing Spend: SEO or PPC?

 



Your online business may be at a point where you’re ready to invest in its sales and longevity. The only problem is that you’re not quite sure whether to set your budget on SEO or PPC.


Let’s take a look at what each brings to the table …


The Long-Term Benefits of SEO


Search Engine Optimization is a long-term process for improving your search rankings but provides long-term benefits. Optimized websites that appear at the top of search results will deliver a greater volume of leads as your listing sticks.


Utilizing long-tail keywords ensures that even the most minute page and topic can be found which builds a ‘meatier’, robust website.



The secondary benefit of investing in Search Engine Optimization is that it builds your brand through recognition. Your rankings will keep your brand in the eyes and minds of those seeking your products and services.


$1,000 toward SEO can come in many forms whether it’s on-site optimization through proper keyword research or paying a freelance writer to work on your content marketing strategy; you could also invest the money into infoproduct creation which provides your business with a new product.


The Quick Wins of PPC


Pay Per Click, on the other hand, allows you to make the quick wins because it delivers your marketing message the moment your ad has been approved. Likewise, advertising gives you instant feedback about your campaigns which allows you to make logical changes to your direction and marketing rather than investing months (even years) of your time in SEO.



Additional benefits include your brand recognition on popular web platforms; these platforms may be difficult to reach your leads but advertising can cut through the chatter.


$1,000 toward PPC is a hefty investment but proper management and dividing your efforts into campaigns which can be tracked and tested will give you the fastest entry to your market which, when it comes to business online, is vitally important as there are new competitors with each passing day.


The Best of Both Worlds


The idea, up to this point, is focused around this imaginative $1,000 budget where as you may have more or less that you’re willing to invest. When it comes to making the greatest changes to your business and website, it’s always recommended that you compromise.



Consider splitting your budget and funding both approaches to marketing your business. For $500, you could hire a content producer to create many articles (or infoproducts) that can be used for SEO purposes. The other $500 could go toward driving individuals to your landing pages.


In this scenario, you’ll be able to deliver leads to your products while building rapport through your website content – it’s the best of both worlds.


However, either of the two that we covered are a solid investment in your business. SEO provides a greater chance of long-term success through higher rankings while PPC will deliver the sales which can be reinvested back into your business – it all goes hand-in-hand.


If you had $1,000 to invest, which would you do: SEO or PPC?


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2 Responses to $1,000 On Marketing Spend: SEO or PPC?

  1. Ravi Ahuja July 16, 2012 at 8:32 pm

    At present situation of so many changes in Google Algorithm I will not go for SEO who knows after a month Google bring some changes and you are no ware on search results.
    I think going with PPC will bring instant traffic and if you are gaining something from that investment its great and you can continue with PPC.

    • Murray Lunn July 17, 2012 at 11:22 am

      That’s something especially worthwhile when weighing the options, Ravi. SEO is an ever changing game which many businesses get thrown under the bus because of certain tactics. PPC will be effective as long as you’re marketing the right product to the right people; the beauty is that you get that instant feedback to make necessary changes vs. spending long stretches of time on SEO to have it blow up from an algorithm change. Overall though, quality content builds the brand – get people to remember your name and it trumps both approaches.

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