Split Testing WordPress Plugins
For most marketers (not only affiliates, but all marketers in general) split testing seems like a difficult and complicated thing to do. At times, it requires some fiddling with source code, which isn’t a comfortable activity for someone with no web development or programming background.
As a result, many affiliate marketers portray split testing as an expensive activity reserved only for the top players in the game. However, the first thing worth realizing is that you won’t become a top player without split testing. Secondly, the reason why it seems expensive is because when you don’t have any programming skills you’re probably thinking you need to hire someone who has, which is actually just an illusion.
The Value of Slit Testing
As we briefly said in the previous paragraph – you won’t become a top player without split testing. This is just not possible. Split testing is essential for every affiliate marketer who’s serious about their profession.
The explanation is simple. You have no chance at guessing the optimal form of your marketing campaign on the first go. There’s always something that can be improved. There are always new forms of advertising that will work better. You can always use better sales copy. There’s always a better call to action, and so on. But these things will always be a mystery if you don’t split test ferociously until you discover them.
Split testing, in essence, is a really simple thing to do. You just create your original message (or a banner, sales copy, etc.) and one or more variations of it. Then you have it all displayed simultaneously to different visitors. By measuring the response you can decide what version is the better one. This version becomes the new original (aka control) and you can start the test again. That’s it, there’s nothing more to it.
The potential of split testing is incredible. It can make the difference between a campaign losing money and one bringing a healthy profit. Or between earning just a little money and earning a full time income. In essence, it can make affiliate marketing work for you.
Split Testing Done the Easy Way
Split testing can be a lot easier than you think it is. First of all, you don’t need any programming or web development background. Modern split testing tools are designed in a way that everybody can use them.
What follows is a list of possible tools and software every affiliate marketer can use to implement split testing into their sites.
One of the most popular split testing tools these days is Google Website Optimizer. The fact that Google has a role in this market shouldn’t be surprising. Actually, we should treat this as a proof that split testing is a very lively topic indeed.
Google Website Optimizer is a great tool, and it is fairly easy to use in some scenarios, but it’s not 100% WordPress compatible. What this means is that if you want to incorporate it into your WordPress site you’re going to have to play around with some code. This probably defeats the whole purpose. Thankfully, you can use some plugins to make split testing truly easy to do on WordPress sites.
WordPress Split Test Optimizer Plugin
To put it simply, WordPress Split Test Optimizer Plugin takes Google Website Optimizer and makes it WordPress-friendly. You still need to sign up for Google’s tool in order to use this plugin, but you don’t have to worry about all the code and manual tasks regarding it.
The plugin lets you to choose a post that’s going to be your original/control and a number of variations for it. You can also set a goal page (a place where you want the visitor to go after seeing the control or one of the variations).
The plugin takes care of displaying your control and all the variations randomly to different users, and at the same time it connects to your Google Website Optimizer account to exchange the split testing data.
If you want to see the results of your test you only need to log in to your Google Website Optimizer account and you’ll be presented with a number of charts, numeric data and suggestions on what to do next. After your test is done you can use this data to create a new test and repeat the whole process. Also, the plugin lets you run multiple tests at the same time.
You can get WordPress Split Test Optimizer Plugin for $47, and there’s a 60 day money back guarantee, so the offer seems riskless.
WP Cash+ is a little different because it’s not using Google Website Optimizer to manage your split tests. It’s an all-in-one-box split testing package. The biggest benefit of using it is that you don’t need to sign up for any external services. You just download the plugin, have it installed and activated, and you’re good to go.
Some of its features worth mentioning are:
- Shortcodes. In essence, shortcodes let you split test anything. To make it happen you just have to create a shortcode and then include it in your copy or anywhere else in your blog’s content. Then you can create a range of variations that will be substituted for these shortcodes whenever a new user visits your site.
- Variations not limited. You can create as many variations as you find suitable. That being said, two are enough most of the time.
- Multiple types of content included. The plugin works with text, HTML, images and other content. This gives you the possibility to split test things like images, prices, banners, headlines, and even buy buttons you use on your site.
- Repeat users consistency. The important thing about split testing is to make sure that the same user sees the same version of the site whenever they visit it. The plugin takes care of this.
- Dynamic display of better converting versions. What this means is that the plugin measures what variations are performing best, and then it displays them more often than the less performing ones.
You can get WP Cash+ for $19.95, and there’s a 60 money back guarantee here too. So there’s no worry; if you don’t like the plugin you can always ask for a refund.
This isn’t a strictly split testing plugin per se. But the features it provides are truly incredible. And we don’t like to use the work incredible in vain, so we really mean it here.
Essentially, WPClicks is a spying tool. The main feature of this plugin is the possibility to record real-time videos of your visitors interacting with your WordPress site.
We can hardly imagine any better way of truly discovering what works on your site and what doesn’t. Traditional split testing is great, and provides a lot of data. But it’s only data, and you still need to interpret it in some way before you can make any adjustments to your site.
By using a plugin like WPClicks you can simply see right away what’s working on your site and what isn’t. Those kinds of videos are truly invaluable. WPClicks introduces a new breed of split testing.
For example, things you can observe on such visitor interaction videos:
- How visitors are responding to your copy. Are they reading it. Do they stall somewhere or maybe leave the page immediately.
- Is your opt-in box visible, and attracting attention.
- Are your call to action messages visible.
- Do people even stop to read your guarantee.
- What are the most common areas of your page that users read, and many more.
Every website is different so we’re sure that you’ll find many interesting applications of this plugin for your individual situation. The plugin comes in three basic versions. The single site license will cost you $47. Three site license is $57. Unlimited license is $97.
We’re confident that you’ll find a good split testing solution among these three plugins here. Also, feel free to let us know how you are taking care of your split testing. Are there any other plugins you’re using?