A Handful of Reasons to Stay Up Late (Working on your Business)
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The Web never sleeps.
This very moment, even if you’re off into la-la land, people are visiting your website, absorbing your message, and considering the purchase of your affiliate products. Likewise, they’re active on social media networks asking questions, sharing content, and engaging one another.
You may be the type that calls it quits once it hits that 5 o’ clock hour but knowing that potential affiliate sales may come through at the wee hours of the morning may give you a valid reason to stay up late and work; more importantly, while others are sleeping, you could be working on your business – something few do when it’s past their bed time.
In this article, I’ll be giving you a handful of reasons for staying up late to lurk; by the end of this post, you’ll make a definitive decision on whether or not to spend that extra hour to get things done.
The 24/7, 365 Mentality
The Web will only continue to grow at an exponential rate; each day, more and more content is added, discussions are started, and products/services make their debut online.
You may be slightly overwhelmed by the sheer mass in size the Web presents but our growing, connected global world means each passing day comes ripe with business opportunity.
The 24/7/365 mindset isn’t something we have, as humans, when we’re born. We are very much accustomed to having a start and stop to our day but our connections to the Web allows us to constantly represent ourselves even when we’re not active.
The point I’m trying to make is that our website, its content, and our message becomes an autonomous entity.
Each piece of content you produce becomes a never ending source of lead generation. An information product may be sold at any hour of the day. Messages can be scheduled. Campaigns can be promoted without continuous fine tuning.
To stay up late means you’re able to add to your sleepless marketing campaigns.
Each additional piece of work you complete adds to your assets. You may be asleep but people continue to find your message, buy your affiliate products, and promote your brand. Turning in early means you’re missing these opportunities to connect with the rest of the world (not just us in the West).
Next time you start work, remember that it’s out there – forever.
Every piece of information you push to the web is like a sales person working tirelessly to promote and sell your message. The extra time you put in, each night by staying up late, recruits another “sales person” to your affiliate marketing team – allow that to sink in.
Do What Others Do Not
Business is like the Autobahn.
You have those that play it safe and drive on the right side but there are also the wild individuals that go top speed. At some point, people have to get off the highway but you don’t. You could go the extra mile; when everyone is off, you’re still chugging along getting that much closer to your goal.
Cheesy analogy aside, putting in the extra time at night gives your business an edge within your industry because many people have already tuned out their customers simply because they’ve closed their operations.
You don’t need to pull an all-nighter like the old college days but it may be worth your while to spend a night or two burning the midnight oil to complete a few projects.
Being able to ship just a few days ahead of your competition not only means you have extra time on the market to capture a larger share but the release means your business will also be the one to gain the buzz and excitement of the community. It’s much like a news report – the agency that leaks the news before any others is often the one to get the media attention.
Let your competitors sleep. These late hours of the night means you can snipe and pick off their community one-by-one. It all adds up.
The “Wind Down” could be the “Ramp Up”
Creativity sits in pockets of stress and delirium. Don’t believe me? Next time you’re getting droopy eyed and readying to pass out on your keyboard, begin writing ideas down. These ideas will flow and though they may sound outlandish – they’re quite unique.
There are many of us that get a second wind later into the night; it’s this night time where we find our creative kick and it’s this time when we really should be working rather than trying to “wind down”.
Explore your creativity rather than stifle it. Make great use of these extra moments late at night when your brain begins to wander and think of remarkable ideas. Your body may be screaming that it needs sleep but your mind is still at work.
You don’t need to actually do these items at these late hours, just write down the ideas.
In terms of social media, you’ll be engaging with others that are relaxed and free flowing at the later hours. Social media becomes very casual once the work day is over and it’s these moments when you can talk one-to-one without needing to save face and be professional. A casual conversation could lead to a meeting of the minds; from here, you could find yourself in a very lucrative position where these night owls come to your site to buy some products or at least get back in touch during the day to open up some affiliate marketing ventures and opportunities.
There’s a Whole World Out There, You Know
The world doesn’t revolve around the western Internet.
Yes, it’s easy to forget but websites are started each and every day, all around the world; many of which are the dominant players in their respective countries.
There’s no reason not to cater to the outside world especially with free translation tools.
You must see your affiliate marketing business as a global brand. Your message may not cross every culture but it will certainly reach the right type of people seeking your information. The wee hours of the morning means most of the World is just signing on; being able to reach these people, especially on social mediums, means you’re expanding well beyond the limits of the West.
Why not go further? Why not hire an individual that’s on the other side of the globe to help with your business and its marketing?
You could hire virtual assistant to publish new content, respond to the community, build links, and manage your marketing campaigns while you’re asleep. You bring your business to full-time where there is always someone there to respond. In terms of business, people are far more likely to place authority and trust in a brand that’s active and this goes doubly true if the response meets the individuals that stay up late.
One Hour Less Won’t Kill Ya
Though it’s advised that you get a full eight hours of sleep – we’re all different. Some of us function incredibly well with just a few hours each night while others need well beyond the core amount.
Prolonged sleep deprivation and uneven sleep schedules will throw off your rhythm but a few days pounding out at a big project could be what sets you a part from the crowd; an extra hour could turn into a new chapter completed in an affiliate product of your own or maybe just a new marketing campaign to roll out in the morning.
The extra hour you spend at night could also be used to tie up the loose ends.
You could use this time to:
- Dig into your analytics to mine important data
- Write up the next email blast
- Tweak your web design
- Create the next set of tasks to your virtual assistant
- Schedule a few social media updates for the remainder of the week
And so forth.
Even if you do just one extra hour every few days, you’re still pulling out a solid part time of work dedicated to your projects; compound these extra hours over this year and you’re growing your potential by leaps and bounds.
Staying up late to work on your business is certainly worth the sacrifice considering that your success, in business, allows you to enjoy the finer things in life. If you find you have an extra hour that would otherwise go to passive media (like watching TV), put it to good work! So go, go have your sleep if you want but know that there are many of us out there getting an edge on our industries because we make the occasional sacrifice to our sleep.
What would YOU work on if you stayed up a little later each night?