Affiliate Marketing & Programs
 

Understanding Email Open Rates

 

Email marketing is about as essential, these days, as running a business website. However, many affiliate marketers become discouraged from their low performing lists yet don’t realize that the majority of fault lands upon the email subject line (what ultimately makes a reader open the email).


Let’s use this time to take a look into the element of email open rates, how it affects your email marketing strategy, and a few ways to improve your numbers.


Why are my open rates so low?



There’s a lot going into play whether someone will open your email:



  • It may have come at a bad time

  • The subscriber may not be interested in your information

  • You’ve “burned” your list from too many promotions

  • The subject line doesn’t explain enough

  • The email doesn’t seem urgent and gets archived


People are a finicky bunch to say the least; you can rarely depend on consistency with your list subscribers because there are far more factors that come into play outside of marketing (such as their mental & physical well-being).


As far as numbers go, an open rate between 5 – 10% is considered decent for most marketers depending on list size and age (some see 20 – 25%). Some individuals get better stats but don’t based your entire performance on the open rate – focus on the conversions (what makes you money).


iContact has a few examples of what goes on behind the scenes for email open rates along with tips and suggestions for understanding these numbers. To summarize, it’s how many people open your email but can only truly be improved by continuous testing and delivering a valuable experience to your list.


Learn more about iContact here!


Improving those numbers


As noted, email open rates can be vastly improved through experimentation and attention to your email marketing strategy to deliver quality information and value.


In specifics, here are a few items you should test and improve:



  • Send emails at the end of the week, early morning, or scheduled at set days of the month

  • Keep your emails short and to the point

  • Craft the subject lines with personalized, relevant information

  • Avoid spam triggers such as “free” or all capital letters

  • Use teasers to peak a readers interest


Use the built-in features of your email marketing platform to perform split tests within your list and use the data to refine and improve your email open rates (and conversions). It’s not rocket science but it does take a bit of engineering to get the numbers you want.


VN:F [1.9.18_1163]
Was this article helpful to you?
Yes
No

 
No tags for this post.
 

Leave a Reply

Your email address will not be published. Required fields are marked *

*


 
Notify me of followup comments via e-mail

Sign me up for Daily Updates from AffiliatePrograms.com!
 
Get the Hottest Tips & Updates

Subscribe to our Affiliate Secret Tips Newsletter and get Exclusive weekly Updates

We will not share this info with any third party.

People Love Us!

Product Reviews

More in E-mail Marketing (21 of 34 articles)

EXPOSED: The Big 3, Highest-Grossing Affiliate
Niches and How To Get Started Earning

Download this Free Guide to Find-Out

  • Tips to Stand-Out Against Your Competition
  • Get the Inside on the Best Programs to Partner With
  • Uncover the Keys to Exploding Your Commissions

We hate spam as much as you do. Please review our Privacy Policy Here.