Affiliate Marketing & Programs

Understanding Online Education Affiliate Programs


With advancements in technology, online education is becoming much more practical and reputable. While it takes a good deal of self motivation to get the most out of online education, it can be the ideal situation for working professionals looking to advance in their current positions, augment their skill sets or even change their career paths. Online education allows students to study at their own pace while still meeting professional and personal obligations.

There are more and more institutions that offer online education programs. So, if you run website that draws traffic potentially interested in online, how can you capitalize on this fever of online education?

Choosing the Best Affiliate Program for Online Education

You’ve probably seen many institutions that offer online education, either from browsing online, listening to the radio or watching television. Institutions, such as University of Phoenix and Walden University offer only online education in a wide range of topics. There are also institutions with physical campuses that offer more limited online degrees programs. At most institutions you will find that all degrees are offered from the associate level all the way up to the doctoral level.

Not only do these institutions offer a wide range of degree types (i.e. bachelor’s or associate’s), but they offer a wide range of topics in which to earn a degree – from computer technology and criminal justice to journalism and emergency medical technician studies. To offer your visitors the best place for online education, you need to understand what they’re looking for in online education and evaluate the online education programs accordingly.

Evaluate the sites per the following tips:

  • What types of degree programs do they offer? You’ll want to give your shoppers the most choices.

  • Support and guidance – can you find contact information for potential students? Do they have a toll-free number or just an email link?

  • What types of details does the site offer about their programs? For example, length of time taken to complete a degree program, types of programs offered, etc.

  • Site quality – Is the site easy to navigate? Are the course descriptions and program details understandable?

How to Optimize Sales

Affiliate programs may take the pressure off of other forms of online marketing and advertising. For example, as an affiliate, you’re only getting paid for a sale, but in actuality, you’re providing a lot of value to the companies you choose. Affiliate marketing is a great way to optimize websites, due to the link building nature of the programs. Keep in mind that the better your site looks, the better the affiliate site looks in the eyes of the search engines.

A good strategy is to offer additional microcontent to visitors – career tips, employment information or information on trends in education. Whatever it is, you obviously only want to be an affiliate of an online education program you trust. Then, you want to optimize your site in order to drive your customers there, so that you can make a commission, along with attracting the attention of the visitors you receive on your own merits.

Quick Tips: Optimize Your Site to Promote Your Computer Affiliate Site

  • Keep in regular contact with your affiliate so that you can promote the most popular programs

  • Keep everything related to the affiliate fresh and updated

  • Add a blog to your site that addresses what to look for when considering online education. Detail out what the newest trends are (maybe more and more people are getting certified to teach English as a second language)

  • Do you send out emails or a newsletter? Promote the affiliate site in those, as well.

  • Try to focus on additional keywords (through your blogs, tips, product descriptions) such as TEFL, online education, distance learning, degrees online, etc.


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