Press Start: The Introductory Video Game Affiliate Marketing Guide [Part 5 of 5]
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We’ve reached the final boss for the video game affiliate marketing guide.
Throughout this week we have:
There’s just but one thing missing from the equation: monetizing the work.
Since the industry is so large there have been many services, companies, and resources that have stepped up to provide gaming enthusiasts with a way to earn a bit of coin.
The options are really quite endless compared to other niches so I don’t think you’ll have any trouble experimenting and finding the right method for your gaming site.
Let’s press start.
Phase 5: Making the Coin
You should realize something about monetizing a gaming website:
- Don’t go too overboard with the ads because it gets distracting
- Use a healthy mix of physical products with digital goods
- You find peripherals and other gaming-related items to promote
- There are always sales on digital distribution channels and marketplaces
How you monetize your site is your own business but I would recommend you have a look at what others are doing (big sites and small sites) which will often give you an idea of the big promotions and campaigns which you could match if you’re confused as where to start.
As far as monetization methods go:
- CPM – The big player in this market is CPMStar which is solely focused on the gaming niche. They will provide you with the campaigns and resources like banners, site wraps, and other advertising media.
- Marketplaces – The easiest choice would to become an affiliate on Amazon which you could use to link to games and gaming related items (they also often do big sales during the holidays). Other sites like GoG.com has an affiliate section (which seems to be going through an overhaul at the time of this writing), GreenManGaming.com, or you could recommend the rental service GameFly.
- Infoproducts – Yes, gamers do buy information products but it’s mainly leveling, cheat, and gold guides. However, you can find an abundance of these items on marketplaces like Clickbank.
- Direct Advertising – Try using those connections you’ve built with gaming companies and teams to run advertising campaigns directly with them (instead of a third party).
- Adsense and other PPC – Lots of companies advertise on the PPC advertising platforms which would be worth a try. You may want to keep the ads as images since they will blend in easier.
- Partnership – Perhaps your YouTube channel will take off and you get the chance to become a partner which earns significantly more compared to the average Joe producing videos. There’s been some controversy with YouTube cracking down on gaming videos but they’re holding up for the time being (but we’ll have to see how things pan out in the future).
- Sponsorship – You could solicit sponsored posts for your website. Get in touch with the companies or teams and see if they would like to put something together.
- Donations – Nothing wrong with asking for donations for all your hard work. Gamers generally have money so a $5 here and there isn’t going to hurt ‘em.
A combination of these would be best.
If you were to ask me I’d say:
- Use the CPM stuff for doing the image based ads
- Use marketplaces to list games and related items
- Work on building that partnership with video sites
As always – experiment with what works.
You may find doing list posts of games (with affiliate links) to be a good money maker while others do far better with the CPM model. You won’t know until you give it a try.
1. Brush up on any of the information contained within this series to see if you’ve omitted one of the steps or having tried out a strategy.
2. Start testing the various monetization methods and leverage other websites as a source of inspiration and research when it comes to choosing campaigns.
3. Develop a healthy mixture of income streams through these methods as time goes on so it’s less likely that you’ll see a major disrupt by only relying on one.
So, that about wraps it up for this series.
There’s been a whole lot of information (and a whole lot that couldn’t fit). Get out there and do your research on the niche. Sit down and play those games. Connect with gamers. Keep working on that platform. Start making some coin.