You, Affiliate Marketing, and Video: Setting Up
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We’re now at the most exciting point of this short series on video for affiliate marketing.
In the post today I’ll be explaining the three major elements that goes into setting up to do video. In all, video is quite easy to produce once you get things sorted out from the beginning but there are little factors that come into play that you’ll want to account for so try not to skim the post.
Let’s get this started…
Location & Lighting
A major factor to consider in shooting video is the lighting.
There are a few ways to go about doing this:
- Purchasing the additional lighting equipment
- Finding an appropriate spot with natural light
- Fixing the lighting when editing
For the purpose of simplicity I would recommend that you go with natural light since it will keep the costs low. I’m sure there is a location somewhere in your house that has decent lighting or you could always head out and shoot on location at a café or park.
Once you’ve found this location you’ll want to keep a few things in mind:
- Does the location have a lot of ambient noise (like sirens or chatter)?
- Is the location busy which may lead to interruptions?
- Will the location present the right setting for your content?
For the easiest solution I would recommend that you find a quiet room somewhere in your house where you can setup a chair and have the wall behind you. Alternatively, displaying a white board is equally worthwhile since you will be able to draw the concepts. The location may not be exciting but it allows the viewer to keep their attention on you and the content you’re covering.
Camera & Mic Setup
As I had mentioned in the original post of the series it is the audio that often matters more than the video; since you’re verbally explaining a subject you don’t want it to be muddied by audio issues. That’s not to say that you shouldn’t invest in a high-def camera, though, because they have become very affordable on just about any budget.
So before we get into it just know this:
- Make sure the audio is crisp (which is done via microphone)
- Make sure the image has quality (done by a high-def camera)
Another thing to note is that you should most likely invest in a trip pod for the camera to ensure the video is as stabilized as can be. You don’t want shaky video.
In terms of the setup it’s actually quite simple:
- Attach the camera to the tripod
- Hook up a microphone (or wireless mic) to the camera
- When you’re read to record give yourself a few moments of dead air (makes for easy editing)
- Have fun with it
If the location & lighting, script, and proper hardware is being used you shouldn’t have trouble with the setup. You know how to record video because you’ve done so; all that’s different is that the video has a professional tone versus recording your dog running around the yard.
Project Files & Assets
Since most of your videos will fit a similar theme I would highly recommend that you create a solid folder structure and process to the work.
For example, in some of the video I’ve done I do the following:
- Create a folder structure that has subfolders dedicated to the script & written assets, graphics intended for the video, raw video files, and another for edited video files.
- Create a process to the work so that you always know that particular video elements will be used in particular parts of the editing (such as transitioning, call-outs, titles, and more).
- Create a template for the video upon completion of the first so that each other can easily be created by dropping in new video and changing a few minor details with the titles, call-outs, and other elements.
When you create these three items you effectively cut the project time significantly; this extra time allows you put more of it toward the fine tuning, working on new projects, and promoting the work.
That’s all for today.
Each of these main items should be possible to complete within a day (with hard work). Once you have the location set, equipment ready, and the project set for streamlined you will ease into the video creation and really get into it versus constantly scrambling each time you sit down to do one.
In the next part I’ll be covering the moment we’ve all been working for: creating & editing the video.