When you started your blog you took upon a heavy demand for a constant feed of content.
In the beginning you had vigor because ideas were coming from what felt like a never ending stream of inspiration. Though the first few months may have felt like an eternity to gain that first comment and the beginning of that traffic – you pushed through.
Over time it started to take off. You were growing your community, traffic, and if you were doing some business … your earnings. It looked like you blog was on a steady path for growth.
And then the demand and stress began to pick up …
You started to feel your work becoming stale because you had covered the big topics already. You felt like you were paying lip service to the community rather than writing what you wanted. You started getting too heavily invested in the numbers than doing it because you had passion.
Bloggers will get to a stalemate in their work.
Sometimes this is caused by a simple lack of motivation. Other times it may be the “weight” one feels from having to constantly “one up” the previous content. There are also factors such as egotism, jealousy, and lack of attention that come into play.
Before long you start to lose grip on your blogging.
A week goes past without a new post. Then a month. Half a year goes by and you feel obliged to at least write one of those “I’m still here!” type of apology posts … but you know most of the community have already moved to greener pastures and a lot of doubt is swirling around about the viability of the work.
I know this because I’ve been in this position.
For well over five years, now, I have been blogging in one form or another. I have written thousands of articles during that time. Those early days felt like it flowed with great ease while other moments felt like they were an eternity.
Whenever these types of stalemates occur I like to tell myself “the show must go on”.
The community is counting on new, insightful, valuable information. Traffic and all those numbers need to stay on the rise. New strategies need to be put in place to accommodate the changes to your income methods (which may have waned in recent times).
Sometimes … you need a refresher.
Something that will give you the motivation and inspiration to get everything back in gear. Those little things that fire your passion and remind you why you got started. You need those refreshers to challenge your mind; to give you a kick in the rear to break from your mold that has been holding you back for a deal of time.
It could be you need this for personal sites, maybe for affiliate marketing, or to keep the business blog fresh and pulling leads. Whatever that may be – here are five actions I would recommend to rekindle that drive for blogging:
- Bring it back to the basics. Get rid of those preconceived notions of what people expect from a blog and bring it back to the basics like when you first got started. Write content that you would want to read. Try not to cater to statistics or best practices. There are a million blogs covering the same topics and are very forgettable. The ones you can’t stop reading are those in which the author has developed a voice and shares their character; it’s these two factors that helps others feel attached, hooked, and awaiting that next piece of content.
- Leverage those connections. You’ve done the leg work to build your blog and audience but you’re not at a point where it’s moot to go at it alone especially considering the amount of connections you’ve made (personal and business). Get in touch with those passionate individuals and get them on board with the content production. Conduct interviews, solicit guest posts, answer community questions, hire writers, and the like. Do what you need to do to fill in the gaps when you’re not feeling up to the challenge of blogging. Having that new insight from community members and business connections can do wonders for giving your blog a broad scope of expertise and insights on the industry and niche.
- Reexamine old ideas. Some of your best ideas were most likely conceived before you had been exposed to all these tactics and ideas about blogging. You had best intentions when learning but because you followed guides (even like this one) you began to conform your ideas of what’s expected rather than what was challenging. Go back and look at some of those early ideas and you will find quite a few that weren’t possible at the time … but certainly can be done today.
- Tap into your creative thinking. Don’t rely on a list post telling you about blog ideas (or even posts like this about refreshers). Find what gives you that creative tick. Watch movies, listen to music, take in nature, go people watching, paint something, play some music, or whatever. Try something completely unrelated to blogging that will give you a creative kick then bottle that energy and turn it into motivation for content.
- Entertain the idea of a new direction. Industries, niches, topics, and people change at a very rapid rate. Perhaps it’s time you take the blog in a new direction by rebranding it, changing your focus on topics, and starting fresh. You won’t get all the community on board but at least it gives your work a future than one which may soon come to an end either by competition stomping you out, an industry shift, or you becoming too bored.
Don’t think these five will be enough to get over your stalemate in blogging, though. It’s like any form of work in which you’ll only accomplish your goals if you’re willing to make the effort and stick with it.
There will be slumps when you’re out there banging out content on a consistent basis. Some of the stuff will be garbage but some of it will be pure gold. The thing that matters is that you don’t allow yourself to give up or to succumb to one of the many deterrents in blogging.
Do what you need to do to rekindle your passion for blogging.
Take a break if you really need to. Try one of those five actions. Change it up if you feel it stale.
… but don’t quit.
You’ve already done so much great work and it would be a true shame if you threw in the towel before you ever saw a real return on your investment.