Have you ever wondered why most newspapers
keep their articles in columns without
having huge blocks of texts much like books?
Maybe there’s a reason why? Well, I can tell
you: It’s because it allows people to easily
read the text without them being overloaded.
If you think about it, we’re transitioning
into a society which predominantly reads
text messages that are rarely longer than
140 characters. It doesn’t mean that all
media is going to shift into this short-form
but it’s something to remember when writing
your blog posts.
Here’s a few reasons why it may be a good
reason to use “bumper-sticker speech”.
1. People don’t have time anymore
People simply don’t have time to dig through
a long post – they’re always on the go and
we all know that there’s usually only a few
tid-bits of information that are truly important
within a post. Keep it short and sweet; and
to the point.
2. You can get to the point (immediately)
People shy away from talking on the phone
because they know they’re going to get
caught up in a really long-winded discussion
with their friends. For this reason, people
send texts to one another; it’s a passive
message which lets the end-user decided when
to absorb the information (on their own time).
3. It’s becoming engrained in the culture
The cell phone has been around for quite some
time now and with it came text messaging. Instant
messaging has long since been a way to contact
others online and rarely people will write long
message because it’s such an instant format. For
this reason; people are used to texting as a major
form of communication, it’s been engrained into
4. The same message; half the text
I had a debate with an English major about
the “destruction of language” which I think
I had a great argument: it doesn’t matter
how many words you use as long as you can
get your point across. It’s the same message
with half the text – think about it.
5. The one-liners are uber effective
If I were to say “I have a dream”, you’d
immediately think about MLK’s speech; but you
probably couldn’t receite the entire thing.
The single line of the speech instantly quells
all kinds of emotion and memories of when
you first heard it. One liners can be a very
effective way to spread your message without
making a person commit to an entire story.
Conclusion: It’s appropriate to “dumb” it down
People would argue that we, as a society, are starting
to “dumb” down our language but I completely disagree.
Language evolves with the times just as it always has;
if it didn’t, we’d be stuck talking to one another like
some Shakespearian play.
We’re all in a rush and it’s annoying to be overloaded
with just sooo much information. Keeping everything short
and sweet lets us make a punchy impact.
Language isn’t dying; we’re not becoming idiots. We
just want a little less fluff.
The take-away is that by conforming your message
To the short choice in dialogue we’ve seemed to have
adopted you will have an easier time delivering
your message. With it should come an increase
in affiliate conversions.
What do you think about keeping everything around 140
characters or less?