By this time the number of friends you’ve accumulated on Facebook are well beyond the point of actually really knowing the people. We accept these requests because we want to be courteous and sometimes to creep around on their profile to see what they’ve been doing.

Over time it starts to add to the noise. We don’t have the heart to remove them from our list but we do take actions to siphon their posts from our feed by unfollowing them.

When you’re running a business you would normally funnel those interested parties to your business fan page because, after all, there is a difference between business and personal life. However, many of those fans will hunt you down and try to friend your personal page; you don’t have to heart to say no so you accept their request.

What was once a segregated use for the platform has now been homogenized.

There isn’t a terrible downside to accepting business-types as friends on your personal profile if you know them well enough but it does begin to muddy your feeds because they may continue to be in “business mode” on their personal pages (and what they post to yours):

  • The blogger that follows you, personally, and only talks about their blogging
  • The product creator that wants to plug their product with each new update
  • The influencer that always finds a way to do a promotion within an otherwise interesting post

Sometimes we don’t want others prying into the work we do because we’re doing it all day; it’s nice to have a corner of the social Web where we can relax and connect (not just for business).

In a lot of ways you allow the business side of things to grow into your personal feed by doing so you may be tempted to follow suit. Following suit means you’re now breaking down the lines between business and personal which can irritate close friends and family – you went from being the person posting fun updates, photos, insights, and ideas to yet another one of those people that’s just using the channel to make a few bucks.

No one wants to shill their friends and only talk about business when there’s so much going on with the personal feeds.

There are some reasons why you would want to keep your fan page and personal account separate:

  • You’d like to keep the personal account specific to close family and friends
  • You don’t want to abuse your close contacts by bombarding them with offers
  • You want to place all the business work into the business page (rather than bouncing around)
  • You may not want to see what games and other apps you use
  • You don’t want interested parties using your personal life as a factor in business


What are some of the ways to stop this from mashing together?

  • Let people know that if it’s business related you would like to keep that contact via FB pages
  • Only allow a few well-known and trusted individuals send personal friend requests
  • Setup privacy options within apps so they only publish to you (and not for others to see)
  • Be mindful of what you post (in case interested parties are using your feed as qualifiers)


Once you’ve cleaned out your following either by removing those friends or unfollowing their updates you will have a far better experience with the Facebook platform. The personal side of it will show news and updates you actually care about rather than endless gossip and vapid content (thanks Buzzfeed).

On the business side you can go from Off to On and get into that mindset to use the platform for growing your business without teetering on this overlap. You pick up what people like on your personal feed which can inspire you to bring something fresh to the business page.

It sets you in two modes:

  • One where you are happy because you’re interacting with close friends and family
  • One where you are driven because you are reaching interested parties for business

I would whole-heartedly try to keep the divide just as you would when working at an office job. You meet the people and categorize the through work but you have your real circle of friends awaiting when your day is up. This really helps with your sanity so it doesn’t feel that every moment you’re on the network needs to be you in “business mode”; you can actually enjoy it when you want or go hard on the business.

In the end it does help with Affiliate Marketing because it gives you time to relax and unwind. You get to talk to friends and family without having constant reminders about business. We’re all so very well connected so it’s hard to turn off and drop out. Letting the business side bleed into your personal life will make it feel like you’re always on duty which can easily wear you down.

Do you make a conscious divide with your Facebook usage? How is that working out for you?

Image by Simon