If you’ve been following our site-building challenge, you’ve already done your basic WordPress installation. Now it’s time to start configuring your new affiliate marketing site.
Today we’re going to customize the permalink structure of your site. Permalink is another word for the URL of your WordPress page (or post). Web users and search engines both use the permalink to access your content.
If you don’t think you’ve ever seen a permalink, you probably have. The permalink for yesterday’s Site-Building Challenge post looks like this:
Regardless of the type of site you’re building (blog or static pages), setting a custom permalink structure (that looks like the example above) is a great way to make sure your content surfaces in the search engines.
How permalinks work
In WordPress, each page of content is tagged with an ID number. The default permalink structure of your blog references that ID number (i.e.: www.yoursite.com/?p123). The challenge with using the default structure is that using a series of numbers doesn’t tell the search engine what your content is about.
Setting your custom structure adds keywords to your URL. That’s just one more way to tell the search engines about the content on your site. In fact, many experts say that setting a search-engine friendly permalink structure is the most important thing you can do when setting up your WordPress site!
How to set your custom structure
Here are the steps you’ll need to take:
1) Log in to your WordPress dashboard.
2) Go to Settings->Permalinks (you’ll find it in the left column)
3) Select “Custom Structure” and enter “/%postname%/” in the text field to the right of “Custom Structure.”
4) Click “Save Changes” and you’re done!
Today’s lesson is a short but simple step that will have great impact on your site’s SEO results. And as you’ll hear us say again and again: Better SEO, better results!
Over the next few posts, we’re going to take a deep dive into WordPress, with more tips and tutorials on the best way to set up and configure your site.